Prudential Life Insurance Ghana, one of the leading life insurance companies in
The cycling event is aimed at promoting a healthy lifestyle, highlighting cycling as a sport and as a way of promoting an active, healthy lifestyle and to raise funds for charity.
Emmanuel Mokobi, the Regional Chief Executive Officer for Prudential Western and
He said: "Impacting the communities in which we operate is key to us, we not only purpose to help people live a wealthier and healthier life but also work with partners that promote healthy lifestyles and cycling is undoubtedly a proven way for one to live a fit and active life."
Mokobi also added that the event was inspired by Prudential Ride London, the largest annual cycling festival in the world sponsored by
Prudential Life Insurance Ghana said this year's edition will be flagged off on Sunday,
It said the 99.7km route is slated to be used for the 2023 All African Games and was chosen in consultation with the
The company said interested cyclists, sports enthusiasts and the general public are invited to register via the Prudential Ghana website with a token of GHS 50.
It said Proceeds from ticket sales, donor and sponsorship contributions will go to the National Cardiothoracic Centre at the
Prudential Life Insurance Ghana said the purpose of which is to perform corrective open heart surgery for children with congenital heart diseases whose families cannot afford the lifesaving surgery.
The event is also supported by the
Mr Shabban Mohammed, Technical Director of the
In attendance at the launch were key officials of Prudential Life Insurance Ghana, the
The winners from last year's event,
Some of the partners for the cycling event include the