Price and Ability to Customize Travel Insurance Coverage Drives Highest Consideration Amongst Americans Traveling in 2022: battleface

2022 MAY 02 (NewsRx) -- By a News Reporter-Staff News Editor at CDC & FDA Daily -- battleface released its first annual U.S. Travel Insurance Consideration Report. Conducted by Opinium Research, the new survey found that while 80 percent of Americans intend to travel domestically this year, only three in 10 Americans plan to consider protecting their trip investments by purchasing travel insurance. Respondents cited price and ability to customize coverage options as the top reasons for not considering protecting trip investments.

As travel industry volatility continues amidst the ongoing COVID-19 pandemic, battleface has answered consumer calls for individualized products and customization with its industry-first, build-your-own travel insurance plan. The approach comes at a time where more than two-thirds of Americans (64%) reported the biggest influence on their decision to buy travel insurance being cost, while 44 percent stated they are most influenced by the ability to create a policy suitable for their specific needs when shopping for travel insurance.

“Offering relevant benefits to fit the needs of today’s travelers is one of our key principles,” said Lisa Conway, chief underwriting officer at battleface. “With personalization top of mind, this a la carte approach creates opportunity for greater customer satisfaction and ultimately saves money.”

(Our reports deliver fact-based news of research and discoveries from around the world.)