The pharmacy, owned by
Cocoran Healthcare Enterprises Owner
He said insurance companies getting more involved in the process provides a challenge for low volume pharmacies to survive financially.
Cocoran said both stores operated on a cash only basis and patients were reimbursed by insurance when he first purchased the stores in the 1990s. Now insurance companies dictate reimbursement rates given to pharmacies, the types of prescriptions it can fill, and telling patients where they can and can't fill their prescriptions.
"I was no longer going to be able to operate two pharmacies and maintain a positive balance sheet," Cocoran said. "It is with a great deal of sadness that we had to make this decision."
Leading up to the pharmacies closing date a letter was given to customers at the checkout counter providing information about the closing and changes.
Prescriptions at the pharmacy will move to the Richland Center location. Customers from the Reedsburg area can also choose if they want to move their prescriptions to a closer location or continue filling them in Richland Center, he said. The Richland Center location will provide next-day mail delivery at no-cost to those who live in Reedsburg.
Cocoran said moving the prescriptions to the Richland Center location was to provide its Reedsburg customers with "the same friendly service and customer interactions" they are used to. He also said the Richland Center location is a "higher volume store and are therefore able to survive for the time being."
Cocoran and his wife, Christine, purchased the Reedsburg and Richland Family Prescription Center from its previous owners in
Quillin's Quality Foods Owner
"This space is leased separately from the landlord which is out of our control," Quillin said.
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