Trademark Application for “EMPOWER YOUR MONEY” Filed by Empower Annuity Insurance Company of America: Empower Annuity Insurance Company of America

2026 JUL 08 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “EMPOWER YOUR MONEY” by Rachel A Rice, representing Empower Annuity Insurance Company of America. This application was made available to the public on June 23, 2026.

The international trademark goods and services class codes for this trademark application are 009, 035, 036 and 042.

The serial number for this application is 99898571.

The applicant indicates that “The color(s) red is/are claimed as a feature of the mark. The mark consists of a design of three red, wavy, horizontal lines. Below the design is the wording ‘EMPOWER YOUR MONEY’, where ‘EMPOWER’ is in uppercase letters and is positioned above ‘your money’ in lowercase letters. No color claim to the wording ‘EMPOWER YOUR MONEY’.”

As submitted by the applicant, this trademark application relates to the following goods and services:

• Financial record keeping services for retirement and investment accounts; Database management; management of an online database where individuals may store financial, retirement and investment related data; financial and investments records management services, namely, organizing and indexing electronic databases of financial and investments records for others; providing business information consisting of business news, information, opinion and advice via computer networks, including global computer networks, mobile devices and online services; providing economic information for business purposes, namely, aggregated economic data from various sources for purposes of researching and analyzing investments of individuals, by electronic means; Market research; Business research; Market analysis and research services; Providing business information in the field of employee benefits; enrollment processing services for employer-sponsored defined contribution and defined benefit plans provided to institutions, government agencies, and employers; financial record keeping services for health savings accounts provided to institutions, government agencies, and employers; financial record keeping for employer-sponsored defined contribution plans and defined benefit plans for institutions, government agencies, and employers;

• Providing temporary use of online non-downloadable software applications for use in the field of personal finance, investments and accounting for transactions processing; providing temporary use of online non-downloadable software applications for accessing financial account information; providing temporary use of online non-downloadable software applications for budgeting, managing money, and recording and tracking financial transactions; providing temporary use of online non-downloadable software applications for configuring and receiving alert messages regarding account balances and transactions; providing temporary use of online non-downloadable software applications for, bill payment and electronic payment of debts; providing temporary use of online non-downloadable software applications for financial planning and management, investment management, portfolio construction, and retirement planning; enabling computer software and application hosting services, namely, hosting software programs and applications for use in managing, organizing, and sharing financial and investment data on a global computer network; providing temporary use of non-downloadable computer software applications for performing queries and transactions, and for storing, modifying, transmitting and receiving information and data in the fields of personal finance, accounting, financial planning, retirement planning, and investments, all via computer and communication networks; Monitoring of computer systems for security purposes for detecting unauthorized access or data breach, namely, monitoring of computer systems containing investment accounts and other financial accounts for security and identity threats; providing a website featuring technology that enables users to customize the management of an individual’s investment and other personal financial accounts, monitor transactions and account balances daily, and track and report budget and spending; providing a website featuring technology that enables users to track consumer financial accounts and balances, track spending and personal budgets, manage investment and retirement accounts, and consolidate online access to third party financial and investment websites; providing a website featuring technology enabling users to retrieve, aggregate, and analyze account, transaction, and balance information from a wide variety of sources, including financial institutions, personal bills and expense accounts, and other online financial transaction providers.;

• Financial investment analysis; Financial planning analysis; Personal finance analysis in the nature of providing information in the field of personal finance; Providing financial information the fields of personal finance, financial planning, investments, debt management, retirement, and financial trends; Investment of funds for others; investment and retirement fund management; mutual fund investment services; Annuity underwriting and investment management of and distribution of annuities; underwriting and administration of individual and group annuities; Individual retirement account services; financial services, namely, investment account management services, investment brokerage services, financial planning for retirement, financial planning services, securities brokerage, all via computer and communications networks; providing financial services, namely, processing credit card transactions via computer and communication networks; provision of financial information; providing financial management services via computer and communication networks; providing online investment advisory services; investment advisory services; retirement fund investment services; retirement plan administration services, namely, financial administration of retirement plans; investment management services; brokerage and distribution of mutual funds, securities and annuities; wealth management services; providing customized investment objectives, namely, managing separately managed investment accounts and portfolios of individual securities; investment advisory services in the nature of creating customized collections of individual securities including stocks, exchange traded funds and other types of securities, namely, preparing investment strategies and selecting comprehensive, dynamic investment portfolios tailored specifically to fit an individual investor; providing financial information pertaining to personal finance, investments and retirement planning, through electronic means; providing financial information consisting of financial news, information, opinion and advice via computer and communication networks, including global computer networks, mobile devices and online services; Financial services, namely, investment portfolio construction; financial management of stock option plans; Compiling financial securities, stock exchange, trade and quote, index value and other financial market information for business purposes; financial management services related to the management of customized collections of individual securities portfolios comprising stocks, exchange traded funds and securities, namely, financial portfolio management relating to preparing investment strategies and selecting comprehensive, dynamic investment portfolios tailored specifically to fit an individual investor; Customized collections of individual securities including stocks, exchange traded funds and other types of securities, namely, preparing investment strategies and selecting comprehensive, dynamic investment portfolios tailored specifically to fit an individual investor; Providing financial consulting in the field of financial, healthcare, and insurance benefits; financial advisory services in the field of employee benefits for group healthcare and executive insurance offered to employees; financial Advisory services relating to benefit plans concerning standard insurance and finance benefit plans featuring medical, dental, and institutional insurance, and life insurance including short term disability, long term disability, critical illness insurance, accidental death and dismemberment insurance. Consulting and brokerage services for others in the fields of employee benefits, estate planning, insurance, and annuities; brokerage services for mutual funds, life insurance, and annuities; financial management services in the nature of the management of employee and executive benefit retirement plans for others; consultation in the administration of financial compensation and benefits plans; executive compensation and benefits consulting and administration; the design, informal funding and administration of nonqualified executive deferred compensation programs; administration of security option plans; administration of defined benefit plans; financial planning and investment advice; insurance brokerage services;

• Downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers, for accessing account data and carrying out transactions in the field of personal finance, , investments, and accounting; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for retirement planning; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for financial records management in the field of financial services; downloadable computer software and downloadable software applications for trading securities; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for financial transaction processing and management; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for managing financial records; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for managing transactions and savings; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers used for the electronic exchange and management of financial, investing, and personal net worth data; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for maintaining, managing and reporting financial information and investment portfolios; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for use by financial service providers to obtain investment transaction and account information; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for initiating, processing and tracking financial transactions; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for use by advisors to obtain balance information and other data about funds and accounts; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for use in obtaining access to a web site which provides news, information and online financial services; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for use by individuals and financial investment advisors for portfolio construction, portfolio allocation, financial sector analysis, portfolio modeling and portfolio rebalancing; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for processing electronic payments and transferring funds and financial assets to and from financial institutions; downloadable Authentication software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for controlling access to and communications with computers and mobile devices; downloadable Computer software and downloadable computer application software for use on desktop computers, laptops computers, mobile phones, tablet computers, and handheld computers for use in online security and authentication for account and identity management, implementing security measures, and developing electronic safeguards protecting online accounts.

The registrar information for this application is: Rachel A Rice, 8525 E. Orchard Rd. 2T3, Greenwood Village, CO 80111, United States.

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