In a release, the coalition noted findings include:
-Sixty-two percent have not heard of personalized medicine but 65 percent react positively when it is described to them and 69 percent are interested in learning more.
-Major benefits are that the information gained could help them and their doctors choose a treatment that is most likely to be effective for them (76 percent) and give them more control to prevent or treat illness (72 percent).
-Sixty-three percent believe that personalized tests and treatments should be covered by insurance.
"Personalized medicine has tremendous potential to change the way we think about, identify and manage healthcare," said
"Personalized medicine has generated a lot of excitement in the medical community. But our survey shows that there is a lag in public awareness," said
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