Patent Issued for Dynamic web application based on events (USPTO 11928173): Massachusetts Mutual Life Insurance Company

2024 MAR 29 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- A patent by the inventors Merritt, Sears (Groton, MA, US), filed on July 18, 2022, was published online on March 12, 2024, according to news reporting originating from Alexandria, Virginia, by NewsRx correspondents.

Patent number 11928173 is assigned to Massachusetts Mutual Life Insurance Company (Springfield, Massachusetts, United States).

The following quote was obtained by the news editors from the background information supplied by the inventors: “A website may include numerous links providing users with different products, services, advertisements, documents, and other related information. In addition, each web page within the website may include links redirecting users to other web pages. Because of the interconnected nature of web pages within websites, navigating through different web pages to find the desired data (e.g., web page) may be frustrating and time-consuming. In some existing and conventional methods, a website may offer a website directory (e.g., website map) that classifies different information, functionalities, and/or services provided by the website. For instance, website directories may classify different information or functionalities into different categories and provide a corresponding link for each category, set of information, and/or services that directs users to the desired web page.

“However, these conventional methods still require users to navigate through web directories and manually search for the desired content/web pages. Conventional methods further require users to be familiar with the website and require the user to navigate to the desired web page. In other existing and conventional methods, a website may deploy a chatbot to assist users. For example, a website may display a chat box allowing users to inquire regarding their desired content. However, these conventional methods and solutions have also created several shortcomings and a new set of technical challenges. For instance, the results displayed via the chatbot is based on key words searching, inputted by the user into the chat box, which may not be accurate (e.g., key words may be too broad or too narrow). Further, manually searching the web directories or employing the chatbot is still a time consuming process, which inevitably creates a negative user experience. While some other conventional methods provide prediction and recommendation services based on the web users’ historical behavior, these conventional methods and solutions are not able to provide an accurate and fine-grained real time prediction capability of web users’ intentions. That is, these conventional methods are limited to the users’ past behavior and historical data.”

In addition to the background information obtained for this patent, NewsRx journalists also obtained the inventors’ summary information for this patent: “For the aforementioned reasons, there is a need for a more accurate and efficient system and method that would allow a server to optimize dynamic web applications based on events. Discussed herein are systems and methods for dynamically capturing each event of the web users’ behavior in real time and optimizing the web applications by providing functionality on the web applications based on predictions on the web users’ intentions or future behaviors using the captured event on an event-by-event basis.

“In one embodiment, a computer implemented method comprises continuously monitoring, by a server, a current interaction between a user and a website displayed on an electronic device; receiving, by the server from the electronic device, a user identifier comprising authentication data associated with the user; querying, by the server, a web user database to receive data associated with the user based on the user identifier; executing, by the server, a prediction model to determine a next event corresponding to a future interaction between the user and the website, the prediction model being configured to use artificial intelligence to learn a user behavior pattern based on training of historical data comprising activities by other users on that website and corresponding next events and then predict the next event by applying the received data and the current interaction monitored by the server; retrieving, by the server from a webserver configured to host the website, HTML code associated with the website; generating, by the server, an interactive graphical component comprising an interactive hyperlink configured to transfer the user to a second web page corresponding to the next event determined by the prediction model; and dynamically displaying, by the server, the interactive graphical component by modifying the HTML code to display the interactive graphical component on a foreground of the website.

“In another embodiment, a computer system comprises a web server hosting a website, a server in communication with the web server and configured to continuously monitor a current interaction between a user and a website displayed on an electronic device; receive from the electronic device, a user identifier comprising authentication data associated with the user; query a web user database to receive data associated with the user based on the user identifier; execute a prediction model to determine a next event corresponding to a future interaction between the user and the website, the prediction model being configured to use artificial intelligence to learn a user behavior pattern based on training of historical data comprising activities by other users on that website and corresponding next events and then predict the next event by applying the received data and the current interaction monitored by the server; retrieve from the webserver configured to host the website, HTML code associated with the website; generate an interactive graphical component comprising an interactive hyperlink configured to transfer the user to a second web page corresponding to the next event determined by the prediction model; and dynamically display the interactive graphical component by modifying the HTML code to display the interactive graphical component on a foreground of the web site.

“It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed.”

The claims supplied by the inventors are:

“1. A method comprising: monitoring, by a server, an interaction with a first webpage of a website displayed on an electronic device during a browsing session, the interaction with the first webpage associated with a hyperlink presented on a second webpage of the website, where the hyperlink is not included within the first webpage; executing, by the server, a prediction model using the interaction with the first webpage monitored by the server; receiving, by the server from the prediction model, an indication of the hyperlink; upon receiving the indication of the hyperlink from the prediction model, presenting, by the server on the first webpage displayed on the electronic device during the browsing session, an interactive graphical component comprising an interactive hyperlink corresponding to the second webpage; and in response to receiving an indication of an interaction with the interactive graphical component, navigating, by the server, the electronic device to the second webpage.

“2. The method of claim 1, further comprising: retrieving, by the server, data associated with a user conducting the interaction with the first webpage; and applying, by the server, data associated with the user to the prediction model.

“3. The method of claim 1, wherein the prediction model is generated based on click-through data associated with the website.

“4. The method of claim 3, further comprising: updating, by the server, the prediction model using new click-through data associated with the website.

“5. The method of claim 1, wherein the second webpage corresponds to interacting with at least one of a calling center, a customer service representative, or a chatbot.

“6. The method of claim 1, wherein the prediction model further applies data associated with context of the website.

“7. The method of claim 1, wherein the prediction model is an artificial intelligence model.

“8. The method of claim 1, wherein presenting the interactive graphical component comprises revising code associated with the website.

“9. The method of claim 1, further comprising: retrieving, by the server, browsing history associated with the electronic device; and applying, by the server, the browsing history to the prediction model.

“10. A system comprising: a server comprising a processor and a non-transitory computer-readable medium containing instructions that when executed by the processor causes the processor to perform operations comprising: monitor an interaction with a first webpage of a website displayed on an electronic device during a browsing session, the interaction with the first webpage associated with a hyperlink presented on a second webpage of the website, where the hyperlink is not included within the first webpage; execute a prediction model using the interaction with the first webpage monitored by the server; receive, from the prediction model, an indication of the hyperlink; upon receiving the indication of the hyperlink from the prediction model, present, on the first webpage displayed on the electronic device during the browsing session, an interactive graphical component comprising an interactive hyperlink corresponding to the second webpage; and in response to receiving an indication of an interaction with the interactive graphical component, navigate the electronic device to the second webpage.

“11. The system of claim 10, wherein the instructions further cause the processor to retrieve data associated with a user conducting the interaction with the first webpage; and apply data associated with the user to the prediction model.

“12. The system of claim 10, wherein the prediction model is generated based on click-through data associated with the website.

“13. The system of claim 12, wherein the instructions further cause the processor to update the prediction model using new click-through data associated with the website.

“14. The system of claim 10, wherein the second webpage corresponds to interacting with at least one of a calling center, a customer service representative, or a chatbot.

“15. The system of claim 10, wherein the prediction model further applies data associated with context of the website.

“16. The system of claim 10, wherein the prediction model is an artificial intelligence model.

“17. The system of claim 10, wherein presenting the interactive graphical component comprises revising code associated with the website.

“18. The system of claim 10, wherein the instructions further cause the processor to retrieve browsing history associated with the electronic device; and apply the browsing history to the prediction model.

“19. A system comprising: an electronic device configured to access a website having a first webpage and a second webpage; and a server in communication with the electronic device, the server configured to: monitor an interaction with the first webpage of the website displayed on the electronic device during a browsing session, the interaction with the first webpage associated with a hyperlink presented on the second webpage of the website, where the hyperlink is not included within the first webpage; execute a prediction model using the interaction with the first webpage monitored by the server; receive, from the prediction model, an indication of the hyperlink; upon receiving the indication of the hyperlink from the prediction model, present, on the first webpage displayed on the electronic device during the browsing session, an interactive graphical component comprising an interactive hyperlink corresponding to the second webpage; and in response to receiving an indication of an interaction with the interactive graphical component, navigate the electronic device to the second webpage.

“20. The system of claim 19, wherein the server is further configured to retrieve data associated with a user conducting the interaction with the first webpage; and apply data associated with the user to the prediction model.”

URL and more information on this patent, see: Merritt, Sears. Dynamic web application based on events. U.S. Patent Number 11928173, filed July 18, 2022, and published online on March 12, 2024. Patent URL (for desktop use only): https://ppubs.uspto.gov/pubwebapp/external.html?q=(11928173)&db=USPAT&type=ids

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