Patent Issued for Content output systems using vehicle-based data (USPTO 11127042): Allstate Insurance Company

2021 OCT 07 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- From Alexandria, Virginia, NewsRx journalists report that a patent by the inventors Dimesa, Fred (Hermosa Beach, CA, US), Wasserman, Robert (Wheaton, IL, US), Yurdin, Bill (Sherman Oaks, CA, US), filed on June 21, 2019, was published online on September 21, 2021.

The patent’s assignee for patent number 11127042 is Allstate Insurance Company (Northbrook, Illinois, United States).

News editors obtained the following quote from the background information supplied by the inventors: “Roadside displays are commonly used as billboard advertisements, traffic signs, safety warning signs, and the like. Governmental entities may install street signs, speed limit signs, warnings for hazardous road conditions, and directional or navigational signs. Additionally, advertisers may purchase or lease roadside billboards for certain periods of time. Although roadside displays have been traditionally non-digital (i.e., wooden and metal signs and billboards), more recent roadside displays now may be partially or entirely digital, such as programmable speed limit signs, electronic traffic warning signs, and digital billboards. Accordingly, it would be advantageous to customize content provided to a user based on user interests, habits, vehicle data, driving behavior, and the like. The customized content may be distributed through advertising servers and/or networks.

“In some arrangements, electronic roadside displays might not be arranged in a location desired for display of content. In other examples, the position of the electronic roadside display might not be ideal for displaying determined customized content. Accordingly, it may be advantageous to dynamically select a channel for distributing the determined content to a user. For example, a mobile device associated with a driver of the vehicle, an on-board display device of the vehicle, or another device may be selected for distributing the determined content. In this case, the determined content may be provided to the selected device at any point during the user’s trip or at a later time.”

As a supplement to the background information on this patent, NewsRx correspondents also obtained the inventors’ summary information for this patent: “The following presents a simplified summary in order to provide a basic understanding of some aspects of the disclosure. The summary is not an extensive overview of the disclosure. It is neither intended to identify key or critical elements of the disclosure nor to delineate the scope of the disclosure. The following summary merely presents some concepts of the disclosure in a simplified form as a prelude to the description below.

“Aspects of the disclosure relate to methods, computer-readable media, and apparatuses of content output systems for determining and providing customized content via various devices, based on the characteristics of vehicles and individuals associated with the vehicles and/or based on telematics data. The telematics data may include data such as vehicle operation and driving data and such data may be acquired from various sources, such as telematics applications installed on a mobile device of a user. The determined customized content may be provided to various devices, such as roadside displays, portable computing devices, televisions, game consoles, etc., for output to a user. The content may be visual content and may be provided to be output for display on the device. The content may be audio content and may be provided for output through a speaker associated with the device. The content may further be a combination of visual and audio content. In various examples and embodiments, the content output systems may include one or more output devices, e.g., roadside display devices and/or other digital display devices, on-board vehicle devices, mobile devices, televisions, home computing devices, set-top boxes, game consoles, radios, etc., intermediary servers, advertising servers, and/or networks, and/or additional external data sources configured to operate individually or in combination.

“Some aspects of the disclosure relate to collecting data from one or more vehicles or individuals approaching an electronic roadside display device or other display device. The one or more vehicles or individuals approaching an electronic roadside display device or other display device may be identified, for example, using on-board vehicle devices, traffic cameras, personal mobile devices, and other devices in a content output system. Characteristics of the approaching vehicles, individuals associated with the approaching vehicles, driving data, driving patterns, and/or other data may be retrieved and analyzed in order to determine the digital content to be displayed on the display devices.

“Additional aspects of the disclosure relate to retrieving telematics data, such as driving behavior, driving patterns, and/or vehicle operation data, collected from various sources, such as by one or more applications installed on a mobile device of the user. For example, a user may opt-in to allow data to be retrieved from one or more user applications that collect telematics. The data may be retrieved and analyzed in order to determine the content to be provided to the user and also to identify one or more devices to which to provide and output the digital content. Telematics data may be retrieved from other sources as well, such as from a telematics server which collects, stores, analyzes, and processes telematics data.

“In various cases, the determined content may correspond to a targeted advertisement, vehicle maintenance suggestion, driving safety warning, or other customized message based on the characteristics of the associated vehicles and individuals, the user data, and/or telematics data.”

The claims supplied by the inventors are:

“1. A method comprising: determining, by a first computing device, a second computing device associated with a first driver; sending, to the second computing device, instructions for a predetermined application operating on the second computing device, to: determine a second application, different from the predetermined application, operating on the second computing device and configured to collect driving data; and send, to the first computing device, the driving data collected by the second application; storing the driving data associated with the first driver and received from the second computing device; receiving a first bid to provide content to one or more drivers; determining bid criteria associated with the first bid matches the stored driving data associated with the first driver; and sending, to the second computing device, the content and instructions for the predetermined application to output the content via the second application.

“2. The method of claim 1, further comprising: receiving the driving data associated with the first driver; and calculating, based on an analysis of the driving data, a driving score associated with the first driver, wherein storing the driving data associated with the first driver comprises storing the driving data and the driving score associated with the first driver.

“3. The method of claim 1, wherein receiving the first bid comprises: receiving, from a server, one or more bids to provide content to one or more drivers having a driving score between a first score and a second score; and selecting the first bid from the one or more bids based on the bid selection criteria, and wherein determining the bid criteria associated with the first bid matches the stored driving data associated with the first driver comprises: calculating, using the driving data associated with the first driver, a driving score associated with the first driver; and determining that the driving score is between the first score and the second score.

“4. The method of claim 3, wherein each of the one or more bids comprises bid criteria, a bid amount, and content location information.

“5. The method of claim 3, wherein the first bid is selected based on at least one of a bid amount, a content output frequency, and a content yield.

“6. The method of claim 1, further comprising: grouping a plurality of drivers having stored driving data into a plurality of different groups based on a driving score associated with each of the plurality of drivers; providing, to a server, data identifying the plurality of different groups; and receiving, from the server, one or more bids to provide content to one or more drivers grouped in a first group of the plurality of different groups, wherein determining the bid criteria associated with the first bid matches the stored driving data associated with the first driver comprises determining the one or more drivers grouped in the first group, wherein the one or more drivers includes the first driver.

“7. The method of claim 1, wherein the driving data associated with the first driver is collected from one or more of: sensors of the second computing device or sensors associated with a vehicle associated with the first driver.

“8. A first computing device comprising: one or more processors; a communication interface; and at least one memory storing non-transitory computer-readable instructions that, when executed by the one or more processors, cause the first computing device to: determine a second computing device associated with a first driver; send, to the second computing device, instructions for a predetermined application operating on the second computing device, to: determine a second application, different from the predetermined application, operating on the second computing device and configured to collect driving data; and send, to the first computing device, the driving data collected by the second application; store the driving data associated with the first driver and received from the second computing device; receive a first bid to provide content to one or more drivers; determine bid criteria associated with the first bid matches the stored driving data associated with the first driver; and send, to the second computing device, the content and instructions for the predetermined application to output the content via the second application.

“9. The first computing device of claim 8, wherein the instructions, when executed by the one or more processors, further cause the first computing device to: receive the driving data associated with the first driver; and calculate, based on an analysis of the driving data, a driving score associated with the first driver, wherein storing the driving data associated with the first driver comprises storing the driving data and the driving score associated with the first driver.

“10. The first computing device of claim 8, wherein the instructions, when executed by the one or more processors, further cause the first computing device to: receive, from a server, one or more bids to provide content to one or more drivers having a driving score between a first score and a second score; and select the first bid from the one or more bids based on the bid selection criteria, wherein determining the bid criteria associated with the first bid matches the stored driving data associated with the first driver comprises: calculating, using the driving data associated with the first driver, a driving score associated with the first driver; and determining that the driving score is between the first score and the second score.

“11. The first computing device of claim 10, wherein each of the one or more bids comprises bid criteria, a bid amount, and content location information.

“12. The first computing device of claim 10, wherein the first bid is selected based on at least one of a bid amount, a content output frequency, and a content yield.

“13. The first computing device of claim 8, wherein the instructions, when executed by the one or more processors, further cause the first computing device to: group a plurality of drivers having stored driving data into a plurality of different groups based on a driving score associated with each of the plurality of drivers; provide, to a server, data identifying the plurality of different groups; and receive, from the server, one or more bids to provide content to one or more drivers grouped in a first group of the plurality of different groups, wherein determining the bid criteria associated with the first bid matches the stored driving data associated with the first driver comprises determining the one or more drivers grouped in the first group, wherein the one or more drivers includes the first driver.

“14. The first computing device of claim 8, wherein the driving data associated with the first driver is collected from one or more of: sensors of the second computing device or sensors associated with a vehicle associated with the first driver.

“15. A system comprising: a server; a first computing device, comprising: one or more first processors; a first communication interface; and at least one first memory storing non-transitory computer-readable first instructions; and a second computing device associated with a first driver, wherein the first instructions, when executed by the one or more first processors, cause the first computing device to: send, to the second computing device, instructions for a predetermined application operating on the second computing device, to: determine a second application, different from the predetermined application, operating on the second computing device and configured to collect driving data; and send, to the first computing device, the driving data collected by the second application; store the driving data associated with the first driver and received from the second computing device; receive a first bid to provide content to one or more drivers; determine bid criteria associated with the first bid matches the stored driving data associated with the first driver; and send, to the second computing device, the content and instructions for the predetermined application to output the content via the second application.

“16. The system of claim 15, wherein the first instructions, when executed by the one or more first processors, further cause the first computing device to: receive the driving data associated with the first driver; and calculate, based on an analysis of the driving data, a driving score associated with the first driver, wherein storing the driving data associated with the first driver comprises storing the driving data and the driving score associated with the first driver.

“17. The system of claim 15, wherein the first instructions, when executed by the one or more first processors, further cause the first computing device to: receive, from the server, one or more bids to provide content to one or more drivers having a driving score between a first score and a second score; and select the first bid from the one or more bids based on the bid selection criteria, wherein determining the bid criteria associated with the first bid matches the stored driving data associated with the first driver comprises: calculating, using the driving data associated with the first driver, a driving score associated with the first driver; and determining that the driving score is between the first score and the second score.

“18. The system of claim 17, wherein each of the one or more bids comprises bid criteria, a bid amount, and content location information.

“19. The system of claim 17, wherein the first bid is selected based on at least one of a bid amount, a content output frequency, and a content yield.”

There are additional claims. Please visit full patent to read further.

For additional information on this patent, see: Dimesa, Fred. Content output systems using vehicle-based data. U.S. Patent Number 11127042, filed June 21, 2019, and published online on September 21, 2021. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=11127042.PN.&OS=PN/11127042RS=PN/11127042

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