Vertis Communications to Highlight Proven Multichannel Solutions at 2011 Direct Marketing Association Annual Conference

<p class="bwalignc"><i>Vertis and Mutual of <location value="LU/us.ne.omaha" idsrc="xmltag.org">Omaha</location> to Host Joint Discussion on</i><i>Successful Strategies for Insurance Marketers</i></p><p><location value="LU/us.md.bltmre" idsrc="xmltag.org">BALTIMORE</location>--(BUSINESS WIRE)-- <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.vertisinc.com%2F&esheet=50009291&lan=en-US&anchor=Vertis+Communications&index=1&md5=8353d9e25fa46e293e334cd030e0d7f7"><org>Vertis Communications</org></a>, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across <location value="LB/nam" idsrc="xmltag.org">North America</location>, today announced that the company will share the winning multichannel strategies that aid life insurance giant, Mutual of <location value="LU/us.ne.omaha" idsrc="xmltag.org">Omaha</location>, with global direct marketers at the <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.the-dma.org%2Findex.php&esheet=50009291&lan=en-US&anchor=Direct+Marketing+Association&index=2&md5=79e533768f92118bb53c78dabf73db4e"><org value="ACORN:408721671" idsrc="xmltag.org">Direct Marketing Association</org></a>’s (DMA) <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.dma11.org%2F&esheet=50009291&lan=en-US&anchor=DMA2011+Conference+%26+Exhibition&index=3&md5=53b99a42f7242132c61d478418f87739"><org>DMA2011 Conference & Exhibition</org></a>. DMA2011, a worldwide event that assembles marketers to discuss solutions and best practices to achieve optimal channel mix and real-time customer engagement, will take place <chron>Oct. 1-6, 2011</chron> at the <org>Boston Convention and Exhibition Center</org> in <location value="LU/us.ma.boston" idsrc="xmltag.org">Boston, Mass.</location></p><p><person>Jeff Rodis</person>, manager of marketing operations for Mutual of <location value="LU/us.ne.omaha" idsrc="xmltag.org">Omaha</location>, and <person>Tim Hendricks</person>, senior vice president of sales for <org>Vertis Communications</org>, will address the important issues facing insurance marketers today during the presentation, “Responding in Real-Time & Other Winning Strategies for Insurance Marketers,” which will take place on <chron>Monday, Oct. 3</chron> at <chron>3:00 p.m.</chron> In a compelling “challenge and solution” format, Rodis and Hendricks will share five real-world examples of companies that have overcome unique insurance marketing challenges, including time-sensitive lead to market conversion, improving and tracking campaign responses, providing relevant offers to attract the right customers, “going green” to reduce cost and carbon footprints, and improving workflow to do more with less. </p><p> “We are eager to offer this engaging session that will equip attendees with a practical understanding of strategies that can push marketing communications to the next level and help them achieve success in their own campaigns,” said <person>Kathy Calta</person>, Chief Marketing Officer for <org>Vertis Communications</org>. “Marketers that want to walk away from DMA2011 with real-world tactics they can adopt immediately to positively impact their businesses should attend this session.” </p><p> Vertis will also participate in the DMA’s “Solutions Showcase: Data Solutions” on <chron>Monday, Oct. 3</chron> from <chron>3:00-4:00 p.m.</chron> at the exhibit hall’s <location>Town Square</location>. In a town hall meeting format, Vertis will discuss how to activate and maximize persona marketing to build tailored marketing programs that successfully acquire and retain customers, and achieve greater campaign ROI. </p><p> Attendees to DMA2011 are encouraged to visit <org>Vertis Communications</org> at Booth No. 1211, where among insightful presentations, all visitors who leave their business card behind will receive a complimentary copy of Vertis’ exclusive whitepaper, “Power2thewomen2.0: the shopping trend revolution continues,” a proprietary research paper providing key insights into the generational preferences of women. </p><p> For more information about Vertis at DMA2011, please contact <person>Amy Bowman</person> with <org>Stanton Communications</org> at 410-727-6855 or <a href="mailto:[email protected]">[email protected]</a>. </p><p><b>About <org>Vertis Communications</org></b></p><p><org>Vertis Communications</org> is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across <location value="LB/nam" idsrc="xmltag.org">North America</location>. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market. For more information, visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.vertisinc.com&esheet=50009291&lan=en-US&anchor=www.vertisinc.com&index=4&md5=7d0e6c19d0dedc414dcdaee579eddd4a"><i>www.vertisinc.com</i></a>. </p><p><i>This press release may contain forward-looking statements. The words “believes," “anticipates," “expects," “estimates," “plans," “intends,” and similar expressions are intended to identify forward- looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.</i></p><p><i>Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates, or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.</i></p><p class="bwalignc"></p><p><img alt="" src="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20110927006150r1&sid=acqr4&distro=nx" /><span class="bwct31415" /></p><p><org>Stanton Communications</org><br /><person>Amy Bowman</person>, 410-727-6855<br /><a href="mailto:[email protected]">[email protected]</a></p><p>Source: <org>Vertis Communications</org></p>