By a News Reporter-Staff News Editor at Insurance Weekly News -- New York City solar installation leader HYPERLINK "http://www.quixotic-systems.com/" nQuixotic Systems has designed an innovative solar solution in the heart of the Bronx at HYPERLINK "https://www.urbanhealthplan.org/" nUrban Health Plan's Simpson Pavilion. The "solar wall" will reduce the health provider's energy costs - saving money for critical community healthcare services.

Urban Health Plan (UHP) is a network of community health centers based in the South Bronx and Queens. In 2014, UHP built the Simpson Pavilion, a state-of-the-art LEED-certified facility, to increase its services to patients in the South Bronx.

The solar photovoltaic (PV) system designed and installed by the team at Quixotic foregoes limited roof space common in dense urban areas in favor of the Bronx building's south-facing four-story facade.

While the solar wall makes an attractive addition to the building, the 37kW system's most distinct feature is that it is expected to perform best in the the winter -- unlike most PV installations, which typically generate more power during the summer. The high-efficiency array featuring SunPower® panels mounted on a custom vertical rack is expected to save UHP more than $230,000 over the system's life.

"This distinctive solar system not only helps our environment; it saves money that we can put back into services for our community," said Paloma Izquierdo-Hernandez, president and CEO of Urban Health Plan.

"The UHP installation represents the kind of creative solar solutions that can be designed for even the most urban environments," said Gerry Heimbuch, vice president of Quixotic Systems Inc. "We are proud to be at the forefront of helping fight climate change and moving New York to a clean energy future."

Keywords for this news article include: Managed Care, Community Health, Quixotic Systems.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2017, NewsRx LLC

BELLEVUE, Wash.--(BUSINESS WIRE)--
Symetra Life Insurance Company and Copacino Fujikado, its longtime creative agency of record, took home top honors at the 2026 Shorty Awards for the “Plan Well, Play Well” social content series featuring sports icon and Symetra brand ambassador Sue Bird, winning in the Insurance category. Now in their 18^th year, the Shorty Awards celebrate the best of digital and social media, recognizing the brands, organizations and influencers who are innovating in the social space and connecting with their audiences in unique and effective ways. Winners and honorees were announced on May 19 at an awards ceremony at Tribeca 360º in New York City.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260521170453/en/

At the heart of Symetra's award-winning Plan Well, Play Well campaign is basketball icon Sue Bird—a retired WNBA legend and a perfect guide to show what retirement could look like.

At the heart of Plan Well, Play Well is basketball icon Sue Bird—a retired WNBA legend and a perfect guide to show what retirement could look like. Over three “seasons,” the campaign has unfolded as an unscripted, social-first video series that follows Sue as she embraces a series of new hobbies, each one representing the boundless possibilities of a well-planned retirement.

“We really wanted to tell a story that would inspire people to see planning for retirement not as an obligation, but as an opportunity to craft a fulfilling next chapter of their lives,” said Symetra Chief Marketing Officer Trinity Parker. “We wanted the campaign to feel human, accessible, and have a sense of fun. And we are thrilled with how it is resonating, deepening Symetra’s connection and engagement with the customers we’re trying to reach.”

While each long-form video runs over three minutes—an ambitious runtime for digital platforms— the campaign’s first two seasons delivered an impressive 106 million long-form video starts on YouTube. Over the course of Plan Well, Play Well’s three seasons to date, Symetra’s YouTube channel saw a 1,300% increase in subscribers​.

“In a world oversaturated with financial advice and countless messages about ‘the right way’ to prepare for retirement, Symetra set out to cut through the noise in a way that felt fresh, relatable, and inspiring,” said Mike Hayward, Chief Creative Officer, Copacino Fujikado. “By showcasing Sue Bird’s retirement journey with authenticity and humor, Symetra isn’t just telling people to plan for their future—they’re showing them what’s possible when they do. In the end, Plan Well, Play Well isn’t just a campaign about financial services; it is a celebration of what’s next.”

The Plan Well, Play Well campaign was also recognized by the American Advertising Awards, Seattle, in April 2026, winning a Gold ADDY^® in the social media category and a Bronze ADDY^® in film, video & sound.

Learn more about the Plan Well, Play Well campaign and watch the full series here: https://www.symetra.com/playwell/.

About Symetra

Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent financial professionals and insurance producers. For more information, visit www.symetra.com.

About Copacino Fujikado

Copacino Fujikado is an independent, full-service creative and media agency based in Seattle. We believe that every brand—regardless of category, size, or location—deserves breakthrough work. A five-time Ad Age Small Agency award winner with a growing national presence, the agency is known for bold, human-centric ideas that win attention not by being louder, but by connecting better. Since 1998, we’ve helped ambitious mid-size brands like Symetra, Ste Michelle Wine Estates, Visit Seattle, RVshare, REI and Gesa Credit Union stand out in crowded markets to punch above their weight.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260521170453/en/

Symetra
Diana McSweeney
(425) 256-6167

[email protected]

Copacino Fujikado
Scott Foreman
(206) 226-5230

[email protected]

Source: Symetra Life Insurance Company