New Study by Merck Animal Health Reveals Many Pet Parents Unprepared for the Dangers Posed by Fleas and Ticks
Overall, the study found that when it comes to avoiding and treating for these dangerous pests, pet parents tend to overestimate their levels of knowledge and readiness. Specifically, more than three in five (61%) say they are "very knowledgeable" about fleas and ticks; however nearly two in five (38%) were unable to correctly identify at least one symptom commonly associated with Lyme disease. Many similarly demonstrated some level of confusion over common facts and myths – including more than one in four (27%) who falsely believe that fleas and ticks are only active in the spring and summer months, and one quarter (25%) who falsely believe that ticks can only be found in heavily wooded areas.
These knowledge gaps are particularly concerning after a new report from the
"Lyme disease has been found in every state in the
According to the study, almost three-quarters of pet parents (72%) don't research flea and tick prevention, and only half (50%) say they treat their pets year-round. While some pet protection products must be given monthly, newer flea and tick preventatives can provide extended protection. BRAVECTO (fluralaner) is a prescription product that provides 12 weeks of flea and tick protection.i
"Fleas and ticks can carry serious, life-threatening diseases, and they are active in almost all climates and environments throughout the
To keep pets safe from fleas and ticks, Drs. Markwalder and Normile recommend that pet parents:
- Consult a veterinarian to have pets protected year-round
- Check your pets and family members regularly for ticks
- Remember that indoor pets are as much at risk of contracting fleas and ticks as outdoor pets
- Visit a doctor or veterinarian right away if you suspect that you, a loved one or a pet has come into contact with ticks or fleas.
Additional Survey Findings: Young Pet Parents Know Less but the Desire to Protect Pets is Ageless
Younger pet parents (those aged 18-34) were especially susceptible to misinformation about fleas and ticks, and are more likely than older pet parents to falsely believe: fleas and ticks are only active in the spring and summer months (34% versus 24% of those aged 35+); ticks can only be found in heavily wooded areas (36% versus 19% aged 35+); and that dogs and cats living in urban areas don't need flea and tick protection (15% versus 4% aged 55+). However, the study confirmed that nearly all pet parents, regardless of age, want to keep their pets free of fleas and ticks – with 90% citing that they would "do anything" to protect their pets from these pests.
To learn more about the prevention, identification and treatment of fleas and ticks, and for additional information about this consumer study, visit www.ProtectFromFleasAndTicks.com.
Survey Methodology
This survey was conducted online within
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