New Political Science Study Findings Have Been Reported by Investigators at Brookings Institution (Issue Advertising and Legislative Voting on the…

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New Political Science Study Findings Have Been Reported by Investigators at Brookings Institution (Issue Advertising and Legislative Voting on the Affordable Care Act)

By a News Reporter-Staff News Editor at Marketing Weekly News -- Investigators publish new report on Science - Political Science. According to news reporting originating from Washington, District of Columbia, by VerticalNews correspondents, research stated, "During the congressional fight over the Affordable Care Act (ACA), interest groups spent record sums on television issue advertising in targeted efforts to influence members of Congress, but did the money make any difference? We use the literatures on outside lobbying and legislative behavior to develop two hypotheses about issue advertising's effects on members' voting decisions. We test the hypotheses using population-weighted, station-level advertising data mapped into congressional districts."

Our news editors obtained a quote from the research from Brookings Institution, "We find negligible evidence that issue advertising had a causal effect on either House committee or floor votes on the ACA, even applying forgiving statistical standards. Neither do we find evidence when we ignore the endogeneity bias that should inflate advertising's effects, employ alternative measures and specifications, or limit the analysis to legislators for whom the probability of vote change was highest. The results justify skepticism that the millions of advertising dollars spent on the ACA had a net effect on members' voting decisions."

According to the news editors, the research concluded: "We consider several reasons why our hypotheses are not borne out and suggest several avenues for future research."

For more information on this research see: Issue Advertising and Legislative Voting on the Affordable Care Act. Political Research Quarterly, 2018;71(1):102-114. Political Research Quarterly can be contacted at: Sage Publications Inc, 2455 Teller Rd, Thousand Oaks, CA 91320, USA. (Sage Publications - www.sagepub.com/; Political Research Quarterly - prq.sagepub.com)

The news editors report that additional information may be obtained by contacting M.E. Reynolds, Brookings Inst, Washington, DC 20036, United States.

The direct object identifier (DOI) for that additional information is: https://doi.org/10.1177/1065912917724007. This DOI is a link to an online electronic document that is either free or for purchase, and can be your direct source for a journal article and its citation.

Keywords for this news article include: Washington, District of Columbia, United States, North and Central America, Political Science, Science, Legal Issues, Advertising, Brookings Institution.