SBLI Lowers OmniTrak Term Rates and Expands Underwriting Flexibility - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Newswires RSS Get our newsletter
Order Prints
October 15, 2026 Newswires
Share
Share
Post
Email

SBLI Lowers OmniTrak Term Rates and Expands Underwriting Flexibility

Business Wire

Updates help agents offer more competitive coverage and meet more clients’ protection needs

WOBURN, Mass.--(BUSINESS WIRE)--
The Savings Bank Mutual Life Insurance Company of Massachusetts (“SBLI”) today announced lower rates and expanded underwriting guidelines for OmniTrak Term, giving financial professionals more opportunities to help clients secure affordable life insurance through a streamlined, digital experience.

Effective October 14, 2026, the rate reductions apply to qualifying new and pending OmniTrak Term business that meets the following criteria:

  • 20- or 30-year term coverage

  • Preferred or Preferred Plus underwriting class

  • Insureds ages 35–50

  • Face amount of $500,000 or more

SBLI also expanded OmniTrak underwriting flexibility in two key areas. First, it liberalized family history guidelines by lowering from age 65 to 60 the age at which one or both parents’ deaths from cardiovascular disease or familial cancer are considered in class guidelines. Family history requirements are now waived entirely for insureds age 60 and older. Second, simplified age bands and increased income multiples allow agents to help more clients get the protection they need.

“Today’s changes are the second phase of improvements we’ve implemented this year to lower prices and provide greater underwriting flexibility to agents and their clients,” said Jeff Maxwell, vice president, Independent Distribution at SBLI. “We are excited to make OmniTrak more competitive in one of the faster-growing segments of the term life insurance market, particularly for those looking for larger coverage amounts.”

OmniTrak Term is widely available to financial professionals through several leading life insurance distribution platforms. To learn more, visit SBLI.com/OmniTrak.

About SBLI

For more than 115 years, The Savings Bank Mutual Life Insurance Company of Massachusetts (“SBLI”) has offered simple, dependable life insurance solutions to families across the United States. With a focus on clarity, personal support and long-term trust, SBLI provides term and whole life products that help people protect what matters most. SBLI has been recognized on the Forbes list of America’s Best Insurance Companies 2027. For more information, visit www.sbli.com.

SBLI is a registered trademark of The Savings Bank Mutual Life Insurance Company of Massachusetts, Woburn, MA. NAIC #70435. Licensed in 49 states and DC (excludes NY). Products and features may not be available in all states. Policy Form Series B-56. SBLI is in no way affiliated with SBLI USA Life Insurance Company, Inc. © 2026 All rights reserved.

 

26-4383

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20261015642328/en/

Alexander Caswell
Regan Communications Group

617-488-2885

scaswell@regancomm.com

Source: The Savings Bank Mutual Life Insurance Company of Massachusetts

Older

Triple-I/Milliman: P/C Industry Continues to Benefit from Underlying Economic Conditions and Underwriting Profitability; Geopolitical and Natural Catastrophe Risk Anomalies Should be Watched Closely

Newer

Centene Corp. (NYSE: CNC) Hits New 52-Week Peak

Advisor News

  • After the midterms: Addressing your clients’ tax concerns
  • Berkeley arts tax heads toward passage while public bank measure looks likely to fail
  • Americans’ sense of overall prosperity still ticks upward
  • Turning expanded eligibility into a better coverage plan for federal clients
  • Election 2026: Which of Berkeley's 7 ballot measures will pass?
More Advisor News

Annuity News

  • AM Best Affirms Credit Ratings of Knighthead Annuity & Life Assurance Company and Merit Life Insurance Co.
  • Jackson reports record annuity sales, increases share repurchase authorization
  • Why the market doesn’t need more carriers
  • Equitable, Corebridge steam toward merger with strong Q3 annuity sales
  • Jackson Announces New Annuity Offering for AARP Members
More Annuity News

Health/Employee Benefits News

  • MEDICAID PAYMENT TRANSPARENCY RULES: STATE REPORTING REQUIREMENTS AND LIMITATIONS
  • Medicare open enrollment continues through Dec. 7
  • Pike County facing year-end employee healthcare lapse
  • Investigators at University of Pennsylvania Report New Data on Managed Care (In-hospital Medicaid enrollment facilitates follow-up care for emergency general surgery patients): Managed Care
  • New Findings from University of Pennsylvania in the Area of Managed Care Described (Association of Neighborhood Socioeconomic Disadvantage With Excess Mortality Among Medicare Beneficiaries: Examining an Empirical Basis for Social Risk …): Managed Care
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Central States Indemnity Co. of Omaha and Its Subsidiary
  • National Life Group Approves $23 Million Dividends for 2027
  • Milliman’s proposed $15.5 million settlement puts life insurance underwriting data in focus
  • Brighthouse Financial Announces Third Quarter 2026 Results
  • Prudential earnings dip as Japan sales suspension offsets U.S. growth
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Insurvoice Lets Independent Insurance Agency Owners Analyze Every Customer Call in ChatGPT or Claude
  • Spectrum Weather & Specialty Insurance Celebrates 15 Years and Welcomes the Next Generation
  • Royal Neighbors of America® Increases Service Capacity
  • Benefits Studio Launches to Fill the Missing Middle of Benefits Navigation at $49/mo
  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.