NAIFA, Finseca unite for Day on the Hill

Washington, D.C. - Members of the National Association of Insurance and Financial Advisors and Finseca will convene in Washington, D.C., on Tuesday, May 19, 2026, for a Day on the Hill, bringing a unified industry voice directly to policymakers on issues that impact financial professionals and the American families they serve. The Day on the Hill will take place on the second day of NAIFA’s 2026 Congressional Conference.

By aligning advocacy outreach, the organizations will amplify and reinforce a consistent message about the essential role financial professionals play in helping Americans plan for the future.

A central focus of the day will be the power of personal storytelling. Advisors, agents, and planners from across the country will share real-world experiences from their work with clients they serve: stories that illustrate how public policy decisions affect lawmakers’ constituents including families, retirees, and businesses in communities large and small.

“When financial professionals bring real-life stories from Main Street to Capitol Hill, grassroots advocacy drives results,” said NAIFA CEO Kevin Mayeux, CAE. “The Day on the Hill is about mobilizing our members, aligning our voices, and ensuring policymakers understand how their decisions affect the families and businesses we serve every day.”

“For the first time, Finseca and NAIFA are coming together on Capitol Hill not as separate organizations, but as one profession with a shared purpose,” said Marc Cadin, CEO of Finseca.“When lawmakers hear directly from the people who sit at kitchen tables, answer late-night calls, and guide families through life’s biggest moments, it changes the conversation. This Joint Day on the Hill is about showing up together, and demonstrating the strength and credibility of a profession committed to financial security for all.”

Registered attendees of Finseca’s Advanced Markets event are invited to participate in the Joint Day on the Hill. To join or learn more about Finseca’s Advanced Markets and the Joint Day on the Hill, visit: www.finseca.org/advanced-markets/.

NAIFA members who are interested in attending may learn more at https://conference.naifa.org/cc2026.