Lykes Insurance Advises Fleet Owners About Avoiding the Costs of Distracted Driving
"Distracted driving causes more than 25 percent of
Butler refers to an AT&T survey of 1,000 drivers that states that 98 percent know the dangers of texting and driving, yet 75 percent continue to do it. In addition to the human risk to employees, these actions are leading to distracted-driving lawsuits. With this new weapon in the plaintiff lawyer's arsenal, companies that allow their employees to talk or text while behind the wheel are increasingly being held responsible.
Following are two high profile cases Leone and Butler cite:
- Coca-Cola Hit with a
$21 Million Distracted Driving Judgment, Risk Management Monitor - Dyke Industries Involved in Distracted Driving Accident Causing Injury, Thomas J. Henry Law Firm
There are additional costs due to accidents that businesses can incur as a result of distracted driving:
- Increased insurance costs
Increased Workers' Compensation claims and experience rating increase- Decreased productivity and morale
- Reputational damage to the company's brand
- Punitive damages
In the event a fleet owner does not have a mobile device policy, Butler and Leone emphasize the importance of establishing one to help reduce the chance of accidents. However, this does not prevent the company from facing liability when an accident does occur.
"The piece of the puzzle missing most frequently in these policies is enforcement and auditing employee compliance," says Leone. "Without this, the fleet owner has no way of knowing whether employees are using mobile devices while driving. A business must demonstrate it has done everything possible to enforce employee compliance to receive top insurance carrier consideration and best in class pricing."
In terms of prevention, there are a number of technologies on the market today that are capable of disabling mobile phones in a moving vehicle and returning them to service when stopped. Lykes Insurance advocates the use of this technology and encourages fleet owners to work with their risk advisor to make the necessary investments and ensure the correct policies are in place to protect the lives of employees and others on the road. And, while doing so, they will be protecting their company's brand and bottom line.
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