Legal & General America leverages innovation to help close US individual life coverage gap, delivers record-setting, profitable growth
Part of the
"We've grown through a laser focus on protecting more American families by implementing a digital transformation strategy to reimagine the way life insurance is bought in
LGIA's success stems from its commitment to digital transformation. The company's industry-leading Horizon platform offers a hassle-free digital buying experience for advisors and their qualified applicants.
Since its launch in 2019, the platform has helped streamline the customer and advisor experience through a thoughtful, reflexive digital application that can be completed in as little as 15 minutes from a mobile phone. Today, through Horizon:
- more than 1 in 3 applicants receive an instant decision
- more than 75% of applicants receive an exam-free offer
The record
"We are thrilled at the rapid growth by LGIA and its commitment to technological innovations and underwriting process advancements," said Sir
Through the third quarter of 2023, LGIA's term policy counts increased by 38%, dramatically outperforming the industry's 2% increase1, with the company poised for continued growth in 2024. Additionally, LGIA's term life business is written at profitable margins, generating significant Contractual Service Margin (CSM), or store of future profits on an IFRS 17 reporting basis. Through
For more information on LGIA, please visit www.lgamerica.com.
About
LGIA is one of the nation's strongest life insurers, and number three in term life insurance sales in
About
Established in 1836,
1. |
Third Quarter 2023 YTD LIMRA US Retail Individual Life Insurance Sales Participant Report |
CN12012023-1
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