Kenya's MotiSure Rides On Micro-Payments to Drive Personal Mobility Insurance Growth

Affordability is one of the biggest impediments for insurance penetration in Kenya. Often, policy holders are required to make one-off payments for long-term covers, and the quoted sums are usually beyond the reach of most people. It is this gap that Kenyan insurtech MotiSure is working to seal.

The startup, which targets motorcycle taxi (boda boda) operators, their passengers and users of other forms of public transport (hereafter commuters), is building a business around daily micro-payments for personal accident covers, with some premiums going as low as $0.1.