Kansas City Life and American Equity Underwriters Earn Top Honors at IMCA’s 2017 Showcase Awards
By a
Additionally,
Specifically, Kansas City Life earned the SAMMY Award for its "VIP Victory in Production, President's Birthday Contest" project in the In-House, Product or
More than 90 awards were presented in 33 distinct categories during the Showcase Awards ceremony at
"The high quality of entries in our Showcase Awards program this year was tremendous," said
AIG and The Co-operators earned the most awards overall, with seven wins apiece including two Best of Show Awards each. They were followed by Aon Affinity, which won six awards including three Best of Show.
The
Other winners of a Best in Show Award included: Applied Underwriters, COUNTRY Financial,
Additional Award of Excellence winners included:
Judging criteria for each of the 2017 IMCA Showcase Awards' 33 categories included background (why was the program or product created), target audience, objectives (what was the intended outcome/strategy and measurable success criteria) and results versus established metrics. More than 70 judges participated in the virtual judging process of the 300-plus entries. Judges included advertising, marketing, public relations and corporate communications executives from across
Keywords for this news article include: IMCA, Marketing, Advertising, Insurance Companies.
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