Newtown Sq, PA -- (SBWIRE) --
In a new report from VisibleThread, a text analysis company, it was revealed that information created for most Medicare Advantage and Medicare beneficiaries does meet accessibility standards for the average reader. In other words, 86 percent of insurers offering Medicare products send beneficiaries documents that do not meet the federal guidelines in the Plain Writing Act (2010) for clear, understandable communications.
The Plain Writing Act was passed on
"Put another way, the Act ensures all government communications use plain, clear language, defined as being at or below a 6th grade reading level," explained
Difficulty reading and comprehending health insurance information has an enormous impact on beneficiaries who lose trust in the industry, and go somewhere else to get better service and an explanation of what plan would work for them. Lack of trust also means that attracting and retaining new customers becomes much more challenging and expensive for the insurer.
"If you plan to market Medicare, make sure the information says what it needs to say clearly, precisely and as simply as possible," said Green. "The reward for taking the time to communicate clearly and effectively is more customer conversions."
For more information on this press release visit: http://www.sbwire.com/press-releases/insurers-communicating-medicare-information-to-clients-fall-short-of-clarity-1176535.htm