Insurance Carriers Add Accident Detection to Telematics Solutions, Continuing to Enhance the Mobile Consumer Experience
Key trends identified in the review include the rapidly emerging use of accident detection via telematics with integration to claims for the consumer market, enhanced mobile claims features to simplify the process for users, as well as more comprehensive support for the use of mobile channels to quote and purchase insurance coverage.
"Mobile has become a central component in acquiring, servicing and retaining policyholders," said
Carriers Expand Telematics Use for Accident Detection
The use of telematics in usage-based insurance is extending beyond safe-driving assessments with one-third of leading insurance carriers now offering accident-detection capabilities, and GEICO and Allstate integrating crash-detection systems directly into their primary servicing apps. These expanded telematics tools can detect an accident, connect the driver with roadside assistance services, and help launch the claims process. By recording accident-related data including location, date and time, speed, driver, and driving behaviors, telematics can facilitate claims filing for the policyholder while also reducing investigative time required of the carrier.
As efficient and effective claims practices are central to policyholder retention, insurance carriers continue to introduce new mobile elements that improve the user experience. For instance, 75% of carriers enable mobile devices to be used for inspections of automobile damage following an accident, and nearly 60% offer mobile or other remote devices for inspections of damage to homes. In the mobile claims interface, 42% of carriers now provide access to a policyholder's pertinent coverage information, such as the deductible amount and whether or not rental reimbursement is available. More than half (55%) of carriers provide GPS fill in one or both of their mobile modes, and one-third of carriers incorporate claims mapping to identify an incident's location. Adapting to the rise in alternative payment options like Zelle, PayPal or
Insurance Quoting Experience Improves as Mobile Shopping Takes Center Stage
With the number of customers who use a mobile device to shop for insurance forecasted to double, all the leading carriers support quoting through mobile web, while more than 80% enable quoting via their apps – including half that seamlessly link from their apps to mobile web to supply quotes. In addition, more than 80% of insurers provide in-quote guidance on policy and coverage selections to assist users in making informed decisions without the need to talk to a live representative. With Progressive joining GEICO, The
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