HM Insurance Group Combats Commoditization With New Brand Position And Website
For
Their new brand position, "
The new website, HMIG.com heightens the financial value and human impact that HM's people bring to self-insured groups, and managed care plans. It positions HM as trusted stewards of financial wellbeing, and is designed to open doors to more client conversations.
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"Redesigning a client's website is never a matter of putting a new skin on the past. It's an essential means for elevating their brand and transforming their organization," said
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