Healthfirst and the Coalition of Asian-American Independent Practice Association (CAIPA) Celebrate the Success of Their Culturally Competent Education Campaign, Providing New Yorkers with Access to Healthcare Coverage
Celebration Held at the Healthfirst Chinatown Community Office with Community Leaders and Elected Officials
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Before the COVID-19 pandemic, New Yorkers had to recertify their eligibility for coverage programs like Medicaid and the Essential Plan annually. Because the federal government paused recertifications for the duration of the pandemic, New Yorkers automatically maintained their healthcare coverage throughout that period. The recertification requirement was reinstated when the public health emergency ended in
“As a hyperlocal health plan serving close to two million New Yorkers, we understood that culturally competent education on the recertification process would make all the difference in whether someone loses or maintains access to their Medicaid coverage,” said
The campaign’s objective was twofold: (1) support retention by creating awareness of impending change and (2) educate members on the importance of continuous coverage. CAIPA physicians played a critical role as they continued to be the main interface providing care to
“Healthfirst and CAIPA are like-minded organizations because we share a commitment to culturally competent care,” said Dr.
On
“In addition to language and cultural barriers, the Asian community faces many challenges including some of the highest poverty rates in New York City,” said
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