Global Atlantic Announces Electronic Application Requirement for Fixed Rate Annuities

NEW YORK, July 12 -- Global Atlantic Financial Group, a U.S.-focused retirement, life insurance and reinsurance company, issued the following news release:

Global Atlantic Financial Group ("Global Atlantic"), a leading insurance company meeting the retirement and life insurance needs of individuals and institutions, recently announced its transition to the exclusive use of electronic applications for all multi-year guaranteed fixed-rate annuity sales.

In an effort to continue driving the digital transformation of both Global Atlantic and the industry as a whole, eApplications are now required for all durations of the company's SecureFore fixed-rate annuity series. This change will be instrumental in streamlining the user experience for Global Atlantic's clients, financial professionals and distribution partners through a faster, simpler and more convenient process from application to contract issuance.

"The move to eApplications is a tremendous step forward, not only for Global Atlantic, but also for the industry at large," said Paula Nelson, Head of Strategic Growth, Individual Markets at Global Atlantic. "We are committed to being a leader in the modernization of the annuity industry to improve efficiency, enhance financial professional and customer experiences, and drive overall growth."

Financial professionals at broker/dealers and Independent Marketing Organizations (IMOs) may use Global Atlantic's SnapApp tool for their eApplications, including access to a variety of helpful content, such as a how-to video, user guide, FAQ and guidelines to make this transition as seamless as possible. Financial professionals whose firms already provide eApplication tools can continue to use these platforms to submit their applications.

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Original text here: https://www.globalatlantic.com/news/eapp-requirement-fixed-rate-annuities