Genworth To Suspend Sales Of Privileged Choice Flex 2 In Hawaii - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
INN Exclusives
INN Exclusives RSS Get our newsletter
Order Prints
April 17, 2017 INN Exclusives
Share
Share
Post
Email

Genworth To Suspend Sales Of Privileged Choice Flex 2 In Hawaii

By Cyril Tuohy InsuranceNewsNet

Genworth is suspending new sales of one of its long-term care insurance products in Hawaii next week. New sales in Hawaii of Privileged Choice Flex 2 will be suspended next week as Genworth struggles to return to profitability, the company has announced.

The last day for agents to quote Flex 2 on the Quote It! platform is April 24, the company said in a note to agents.

The last valid application signed date for Flex 2 is April 24 and the last valid home office receipt date for Flex 2 applications is 8 p.m. EST on April 24.

Faxed applications must be sent to either 434-948-5566 or 800-456-8329. Applications may be emailed to EMM-GNWLTCApps@genworth.com, the company said.

“Genworth continuously monitors, examines and manages our business to help ensure we are offering products that are priced to balance consumer needs with our desire to achieve long-term profitability,” the company said in a bulletin to agents March 27.

“Privileged Choice Flex 2, our current offering in Hawaii, is an older generation policy and no longer meets our pricing assumptions,” the company said.

In-force policies are not affected by the move and the suspension of Privileged Choice Flex 2 will have no impact on Genworth's wholesaling support, the company said.

Several Iterations of Flex Choice

Privileged Choice Flex 2, launched in April 2013, was an updated version of the company’s Privileged Choice Flex LTCi product introduced in 2011.

Flex 2 included paramedical exams into the underwriting process. Flex 2 also included underwriting categories, a gender-based pricing structure for people applying individually and several inflation protection options.

Genworth has since updated its Privileged Choice Flex 2 with the introduction of Privileged Choice Flex 3.

The suspension of Privileged Choice Flex 2 is part of Genworth’s broader strategy to remain a player in the U.S. long-term care market where the company retains significant market share.

In the fourth quarter, Genworth announced a net loss of $122 million, compared with a net loss of $292 million in year year-ago period.

For the full year, the company announced a net loss of $277 million compared with a net loss of $615 in 2015.

Last fall, Genworth announced a capital infusion following its sale to the Chinese financial and real estate concern China Oceanwide.

Genworth said the sale is on track to close midyear.

Tough Years for LTCi Carriers

The last few years have been difficult ones for the long-term care market as companies struggle with low interest rates.

Some Wall Street analysts have even questioned whether it is possible for long-term care insurers to remain profitable.

In response to the market challenges, insurers have suspended sales, raised prices on new and in-force policies or pulled out altogether.

Lincoln Financial Group, for example, had previously announced that it would raise prices Monday, pending approvals, on new sales of MoneyGuard II, the company’s popular linked-benefit product.

The average price a couple in their 60s could expect to pay for a new LTCi policy rose 6 percent to 9 percent in 2016 from 2015, according to the 2017 Long-Term Care Insurance Price Index.

LTC insurers paid $8.65 billion in claim benefits in 2016, an increase from $8.15 billion in 2015, the American Association for Long-Term Care Insurance reported.

InsuranceNewsNet Senior Writer Cyril Tuohy has covered the financial services industry for more than 15 years. Cyril may be reached at cyril.tuohy@innfeedback.com.
© Entire contents copyright 2017 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Older

W. R. Berkley Corporation Celebrates 50 Years

Newer

Fidelity & Guaranty Life Provides Update On Its Review Of Strategic Alternatives

Advisor News

  • CT governor’s candidates claims: What’s true, and what’s misleading
  • Retaining clients by giving them a memorable experience
  • Addressing the longevity paradox
  • Employers shift focus from retirement access to financial outcomes
  • Helping widowed clients navigate their new financial reality
More Advisor News

Annuity News

  • National Life Group expands annuity portfolio
  • AM Best to Join Life/Annuity Insurance-Focused Panel Discussion at Capitol Forum Event
  • USAA Earns No. 1 Ranking in JD Power Individual Annuity Study for the Third Consecutive Year
  • How flexible annuities fit today’s retirement portfolios
  • Foresters Financial appoints Tom Ross as chief distribution officer for U.S. annuity sales
More Annuity News

Health/Employee Benefits News

  • Sand, Lahn call for increasing mental healthcare access, Medicaid oversight in debate
  • CT health insurance premiums are going up but help is available. What to know
  • Can your finances handle an unexpected health crisis?
  • NC's State Health Plan taps retiree funds amid cash crisis, reaches deal with Atrium Health
  • Study: Colorado’s Medicaid covers more services than private insurance
More Health/Employee Benefits News

Life Insurance News

  • AM Best to Join Life/Annuity Insurance-Focused Panel Discussion at Capitol Forum Event
  • USAA Earns No. 1 Ranking in JD Power Individual Annuity Study for the Third Consecutive Year
  • Life insurer ordered to stop selling new policies in Virginia
  • Data on Critical Illness Detailed by Researchers at Shanghai University of Finance and Economics (Does the Mobile Application Sales Channel Strengthen Insurance Inclusion? Evidence From Critical Illness Insurance): Disease Attributes – Critical Illness
  • Northwestern Mutual announces record $10B dividend payout
Sponsor
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Benefits Studio Launches to Fill the Missing Middle of Benefits Navigation at $49/mo
  • Lauren Sinnott Named to Ragan’s Top Women in Marketing Awards, Class of 2026 
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.