Genworth Mortgage Insurance’s New Website Wins Tech 100 Award
Developed in partnership with
The initiative accelerates Genworth’s digital transformation journey, leveraging technology to enhance its strong customer service offerings and experiences. The new website, launched in the fall of 2017, seamlessly combines advanced cloud-based capabilities and deep insights from the company’s customers to maximize usability and user experience. Some key features include a visual pipeline tracking system, reduced data entry for quick and easy submissions of mortgage insurance (MI) applications, and online MI activation.
Adopting a design-centric approach to achieve business agility, the new design delivers elegant user interfaces and seamless, device-agnostic experiences with enhanced site search capabilities.
“Our focus has been on building a digital experience that addresses the needs of our customers. We measured customer satisfaction with the new site, earning 4.7/5 on ease of use and 4.8/5 on performance, speed and efficiency,” stated
“We designed the entire system from the ground up to ensure that as the needs of Genworth’s users continue to change, their system can easily scale to meet those needs,” said
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