Retirement Reimagined: This generation says it's no time to slow down - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Advisor News
Top Stories RSS Get our newsletter
Order Prints
January 14, 2026 Top Stories
Share
Share
Tweet
Email

Retirement Reimagined: This generation says it’s no time to slow down

Image showing an active senior couple hiking. Retirement Reimagined: This generation says it's no time to slow down.
By Ayo Mseka

Americans are re-envisioning what retirement looks like, according to a recent study by Edelman Financial Engines. The firm examined the key issues at the intersection of life and money and found that Americans are envisioning their later years as a launchpad for adventure, active living, and passion projects rather than as a time to slow down.

Nearly half of the 2,000 survey participants want a retirement that looks different from that of previous generations, and fewer than 1 in 5 believe that pop culture depictions of retirement match their own vision, the survey said.

The research delves more deeply into the emotional tradeoffs Americans consider in connection with building wealth (or not). The findings suggest that deeply personal priorities are fundamental in driving the more expansive vision that Americans have for their own retirement, the survey said. This more expansive vision includes attitudes about wealth and financial security, the trade-off between time and money, and how Americans make critical decisions when it comes to their spending, the survey pointed out.

Their view of money and time

Americans are increasingly weighing time against money, and the choices aren’t easy, the survey pointed out.  For example, when participants were asked to choose between a shorter work week or a raise, preferences were nearly split. 44% of full-time workers said they would prefer to work one day less for the same salary, while the remainder would opt for a $20,000 pay increase. This tension between time and income isn’t just hypothetical, the survey pointed out: More than four in ten Americans said they have turned down a higher-paying career opportunity in favor of preserving personal time.

Parents, in particular, place a premium on the moments that matter. For example, more than half would pay to relive a day with their kindergarten-age child, and nearly a quarter would sacrifice a significant portion of their retirement savings to do so.

The importance of longevity and well-being

The study also underscored the growing recognition that longevity and well-being are priceless. Nearly two-thirds of those surveyed said that they would rather never worry about their health than never have to worry about money again and 58% would trade a million dollars in retirement savings for five extra healthy years. The choice becomes even more pronounced in wealthier cohorts. Among those with more than $1 million, 77% prioritize health over wealth, the survey said.

“Financial planning should feel just as personal as the life it supports,” said Michael Liersch, chief planning officer at Edelman Financial Engines. “We believe the best plans start with listening – understanding each client’s needs, concerns and goals around health, family, work and more – then building strategies that help them live fully, with confidence, and purpose at every stage.”

Why many want a different retirement

So, why are so many Americans re-imagining their retirement? “People entering retirement today often envision a more vibrant, active lifestyle than previous generations,” explained Bill Schultheis, director, financial planning, at Edelman Financial Engines. “Within this context, the survey consistently shows that Americans value time, health, and relationships more than money when forced to weigh tradeoffs.”

For many, Schultheis added, the concepts of time and meaning have become more precious. This shift is especially visible among younger Americans but spans generations. As a result, he pointed out, “many people are willing to embrace a “flexible” retirement, realizing workplace and retirement plans might require modifications in the future that embrace today’s unknowns.”

There are some financial implications for people who want to spend more time with the people who matter the most to them. As Schultheis pointed out, “wanting more time with family often means earning less, spending differently, or doing both at once.” Many Americans are turning down higher pay for flexibility, while also spending more on shared experiences, travel, and caregiving. “Americans want heightened clarity on the impact today’s choices will have on their financial well-being in the decades ahead,” he said. “These choices can compress savings timelines and make flexible, short‑ and mid‑term planning just as important as long‑term retirement projections.”

Working with clients

And how can advisors work with clients to make sure their wishes are reflected in a financial plan that accentuates a re-imagined retirement? “An advisor’s essential role in creating a meaningful financial plan is continual dialogue and inquiry with the client as the re-imagined retirement unfolds,” Schultheis said. “Both the client and the financial advisor inherently know that lifestyle expectations and capital markets will change along the way. This acceptance allows for minor modifications (not drastic changes) within one’s plan, helping to assure the reimagined vision of retirement is the retirement that unfolds.”

 

© Entire contents copyright 2026 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

Ayo Mseka

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected].

Older

The Conversation Gap: Clients tuning out on advisor health care discussions

Newer

Senate report alleges Medicare upcoding by UnitedHealth

Advisor News

  • 2026 may bring higher volatility, slower GDP growth, experts say
  • Why affluent clients underuse advisor services and how to close the gap
  • America’s ‘confidence recession’ in retirement
  • Most Americans surveyed cut or stopped retirement savings due to the current economy
  • Why you should discuss insurance with HNW clients
More Advisor News

Annuity News

  • Guaranty Income Life Marks 100th Anniversary
  • Delaware Life Insurance Company Launches Industry’s First Fixed Indexed Annuity with Bitcoin Exposure
  • Suitability standards for life and annuities: Not as uniform as they appear
  • What will 2026 bring to the life/annuity markets?
  • Life and annuity sales to continue ‘pretty remarkable growth’ in 2026
More Annuity News

Health/Employee Benefits News

  • Hawaii lawmakers start looking into HMSA-HPH alliance plan
  • EDITORIAL: More scrutiny for HMSA-HPH health care tie-up
  • US vaccine guideline changes challenge clinical practice, insurance coverage
  • DIFS AND MDHHS REMIND MICHIGANDERS: HEALTH INSURANCE FOR NO COST CHILDHOOD VACCINES WILL CONTINUE FOLLOWING CDC SCHEDULE CHANGES
  • Illinois Medicaid program faces looming funding crisis due to federal changes
More Health/Employee Benefits News

Life Insurance News

  • Guaranty Income Life Marks 100th Anniversary
  • Delaware Life Insurance Company Launches Industry’s First Fixed Indexed Annuity with Bitcoin Exposure
  • Suitability standards for life and annuities: Not as uniform as they appear
  • Looking at Medigap supplements
  • What will 2026 bring to the life/annuity markets?
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

8.25% Cap Guaranteed for the Full Term
Guaranteed cap rate for 5 & 7 years—no annual resets. Explore Oceanview CapLock FIA.

Press Releases

  • ePIC Services Company and WebPrez Announce Exclusive Strategic Relationship; Carter Wilcoxson Appointed President of WebPrez
  • Agent Review Announces Major AI & AIO Platform Enhancements for Consumer Trust and Agent Discovery
  • Prosperity Life Group® Names Industry Veteran Mark Williams VP, National Accounts
  • Salt Financial Announces Collaboration with FTSE Russell on Risk-Managed Index Solutions
  • RFP #T02425
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet