Farmers Insurance Joins ‘Sesame Street’s’ 50th Celebration With a New Campaign and YouTube Series
There are three new commercials created by agency of record, RPA, for this special series, two of which feature real-life Farmers claims reenacted with "Sesame Street's" familiar furry faces. Spots will air on broadcast networks such as
"For over 90 years, education has been a key component of Farmers efforts to help make a positive impact in our communities. The opportunity to work with one of the most engaging and educational programs, 'Sesame Street,' and its cherished characters to help people learn a thing or two from
Farmers is also a sponsor of a short-form video series on "Sesame Street's" YouTube channel. This series, created and produced by
"We're incredibly pleased to work with Farmers on new content that encourages families to be healthy and safe," said
"This collaboration is an amazing opportunity to continue to extend Farmers into pop culture, which we've had great success with in the past, and work with characters we all know and love," said
This latest effort, an extension of Farmers larger "We Know From Experience" campaign, builds upon the brand's strategic focus of finding exciting ways to insert itself into engaging cultural moments. In recent years, Farmers has created campaigns around movie award season, seasonal winter games, a momentous royal wedding and
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