A Heartfelt Letter to the Independent Advisor Community
FOR IMMEDIATE RELEASE
SafeMoney.com Founder Brent Meyer Issues Industry-Wide Call for Unity in New Letter to Independent Advisors
Letter challenges anti-annuity narratives, highlights the historical importance of commissions, and outlines upcoming 2026 platform enhancements.
Key West, FL — 11/18/2025 — SafeMoney.com, a nationally recognized retirement education platform, announced today that founder Brent Meyer has released a comprehensive and heartfelt open letter to the independent advisor community. The message calls for unity across the industry as independent professionals face increased pressure from large captive AUM firms and fee-focused institutions.
Meyer’s letter emphasizes that independent advisors remain the last true advocates for safety, transparency, and consumer-first retirement planning. He underscores that commissions, annuities, and life insurance continue to play a critical role in protecting American retirees and should not be mischaracterized by organizations with conflicting business incentives.
Below is the complete letter as released.
A Heartfelt Letter to the Independent Advisor Community
From: Brent Meyer
Founder, SafeMoney.com
To my fellow independent financial professionals,
I’ve been thinking a lot about who we are—and who we’re not.
We are not the billion-dollar asset-management giants who spend millions each year convincing the public that fees are noble but commissions are somehow questionable.
We are not the organizations who attack annuities, criticize life insurance, or shame income guarantees just because those tools don’t enrich their business models.
And we are certainly not the ones trying to fit every client into the same fee-based portfolio, regardless of age, risk tolerance, or retirement readiness.
We are something very different.
We are independent.
We are consumer-first.
And we are in this together.
“Us” vs. “Them” Isn’t About Competition—It’s About Truth
When I say “them,” I’m referring to the massive captive AUM institutions who have spent decades shaping a narrative that benefits them, not the consumer.
They’ve told retirees that commissions are bad—while quietly charging fees year after year, even when portfolios lose value.
They’ve told people that annuities are dangerous—while knowing full well that guaranteed income, tax-deferred growth, and principal protection are exactly what millions of Americans need.
They’ve told clients that life insurance is unnecessary—while relying on those same products to fund their own tax-efficient legacy plans.
Their message is loud.
Their budgets are enormous.
Their reach is everywhere.
But here’s the truth they can’t drown out:
Commissions are not the enemy.
Retirement income guarantees are not the enemy.
Life insurance is not the enemy.
Ignorance is the enemy.
Confusion is the enemy.
Fear is the enemy.
And together, we can fight those.
Annuities & Life Insurance Have Been Here Longer Than All of Us
Long before modern financial markets existed, civilizations used annuity-type arrangements for lifetime income. Ancient Rome paid its citizens annuities for service. Early Europe relied on annuities to protect widows and retirees. Colonial America issued annuity certificates to help fund the Revolutionary War.
Life insurance has an equally rich legacy—beginning in 1706 and evolving into one of the world’s most important planning tools for families and businesses.
These products aren’t a fad.
They aren’t “salesy.”
They aren’t outdated.
They’ve endured for one reason:
People need certainty.
People need protection.
People need guarantees that the market can’t provide.
And we, the independent advisor community, are the ones who deliver that.
Why I Built SafeMoney.com
Years ago, I saw what you’ve probably seen your entire career:
Good agents being drowned out by noise.
Honest professionals overshadowed by billion-dollar marketing machines.
Consumers searching for clarity but finding confusion.
I created SafeMoney.com because the industry needed a platform built for the independent advisor and for the consumer — not for a corporation or captive agenda. A platform designed to:
- Elevate the independent advisor
- Tell the truth about retirement income
- Connect consumers directly to honorable professionals
- Preserve access to annuities, life insurance, and income guarantees
SafeMoney.com was built on a simple belief:
If we want to protect the future of independent advice, we must unify our message, our education, and our impact.
We Are Stronger Together
This isn’t about competition.
This isn’t about marketing.
This is about mission.
If you are an advisor who believes in consumer education, protection, stability, and independence — then you are part of this movement.
SafeMoney.com wasn’t built for me.
It wasn’t built for a company.
It was built for us — the advisors refusing to let Wall Street dictate what is “good” or “bad” for retirees.
Let’s Do This—Together
I will continue to build and protect this platform. But I cannot do it alone.
If we unify our message and our reach, we can reshape how America sees retirement. We can restore trust, protect independence, and ensure that annuities and life insurance remain accessible for generations to come.
Thank you — for what you do, for who you serve, and for being part of something bigger than any one of us.
We are independent.
We are united.
We are Safe Money.
With respect and appreciation,
Brent Meyer
Founder, SafeMoney.com
A Sincere Thank You — And a Brief Town Hall for 2026
To those who have supported SafeMoney.com over the years:
Thank you. Your belief in this mission has made everything possible.
To our active advisors, partners, and clients:
We appreciate you. We are working hard every day to expand opportunities, increase visibility, and strengthen your position in the marketplace.
Upcoming 2026 Enhancements
Major Platform Refresh (Q1 2026)
A faster, cleaner consumer experience designed to increase advisor visibility and engagement.
Advisor Pages with Built-In Lead Magnets
Downloadables, calculators, and trust-building assets built directly into each profile.
Expanded National Marketing Initiatives
Aggressive consumer outreach designed to elevate SafeMoney’s presence and drive more traffic to independent advisors.
Enhanced SEO Infrastructure
A stronger content and indexing framework to support long-term national ranking growth.
New Consumer Tools and Education Resources
Additional guides, videos, and retirement planning assets designed to reinforce trust and advisor credibility.
About SafeMoney.com
SafeMoney.com is a nationally recognized retirement education platform providing transparent information about annuities, life insurance, and safe retirement income planning. The platform connects consumers with independent financial professionals who prioritize protection, guaranteed income strategies, and long-term security.
Safe Money Broadcasting / SafeMoney.com
Email: [email protected]
Website: www.SafeMoney.com
Phone: 305.680.0940
