Elliott Management Nominates Independent, Highly Qualified Trustee Candidates to the Board of Public Storage
Elliott has been engaged in a private dialogue with
Elliott attributes this underperformance to a failure by PSA to invest aggressively and to lagging same-store sales growth, both of which have been exacerbated by substandard corporate governance and investor communication. The letter suggests that the best path forward for PSA is increased investment in its stores, its employees and its customer experience, combined with governance and investor-communication enhancements to ensure the proper oversight and transparency regarding the significant value-creation opportunity that exists.
In the letter, Elliott outlined a set of proposals for
- Refresh the Board with independent trustees who will add valuable experience in relevant industries while bringing a diverse set of skills and perspectives to the Board. The letter noted the Company announcement yesterday of certain limited steps to refresh its Board — steps that validate some of the concerns Elliott has raised privately regarding the current Board's long tenure and lack of independence. However, the letter asserts that these steps fall short of the change needed at PSA, which needs to come in consultation with shareholders to have credibility with investors. Otherwise, even steps in the right direction will look like entrenchment and reinforce the perception that the Board is resistant to self-evaluation and course correction.
- Form a New Board Committee to evaluate PSA's performance and plan, focusing specifically on organic growth strategy, capital allocation and balance sheet optimization. The letter notes that Elliott has worked with many companies on steps to create these kinds of committees to evaluate, design and implement value-creative changes.
- Restore Investor Credibility, starting with an investor day, to reveal the committee's work and lay out a plan for the future of the Company. According to the letter, an Investor Day would provide a natural opportunity to publish a robust investor presentation and articulate a strategy for sustainable value creation.
The letter concluded by expressing a preference for continued constructive dialogue with the Company toward a comprehensive plan to deliver the value-creation opportunity that is possible at
The letter and trustee bios can be found in their entirety at PSAGrowth.com.
The full text of the letter follows:
Attn: Chairman
Attn: Lead Independent Trustee
Dear Members of the Board:
We are writing to you on behalf of
We want to start by thanking you for taking the time to discuss our views on PSA's business during these last few weeks. We appreciate your attention, and we hope to continue this constructive conversation with the Company. We also want to reiterate our admiration for
We are writing to you publicly today because recent news reports, as well as the Company's own decision to disclose our dialogue in a press release, have left current and prospective PSA stakeholders with incomplete information regarding our involvement. We therefore thought it best to share some of our research, our perspectives and our proposals regarding PSA and begin a broader conversation about the best path forward for the Company.
Fortunately, all of the Company's issues are fixable. In fact, we were pleased to see the Company announce yesterday that it is taking certain limited steps to refresh its Board — steps that validate some of the concerns we have raised privately regarding the current Board's long tenure and lack of independence. However, these steps fall short of the change needed at PSA. We believe that only by undergoing a full, honest and comprehensive review of the Company's strategy and then by taking decisive action to jump-start performance can
We have proposed a multi-step plan to set
Elliott's Investment in
Founded in 1977, Elliott is one of the oldest funds of its kind under continuous management and today manages approximately
Elliott's investment approach is distinguished by our extensive due diligence, and our efforts on
- Engagement with a leading management consulting firm to complete an extensive survey of 2,215 self-storage customers over four weeks examining the customer decision-making path and experience, as well as an analysis on the quality of locations, historical growth, margin profile and online presence at
Public Storage and its public peers; - Conversations with dozens of external experts from all parts of the industry value chain (e.g., CEOs, Presidents, Regional Managers, District Managers);
- A survey of 125
Public Storage and 125 competingExtra Space locations across the country; - An extensive shareholder survey, speaking with investors in both
Public Storage and its self-storage peers; - An analysis of testimonials from leading online review platforms; and
- Our own hands-on diligence, including renting storage units at both
Public Storage and its peer companies in leading markets.
This work has informed our views on multiple areas PSA can improve, and we believe that the current management team — along with a refreshed, independent
See "Total Shareholder Return Analysis."
This staggering returns gap was not the result of a single drop, but rather consistent underperformance, year after year, including being the worst (8) or second worst performer (2) of the group in 10 out of the last 12 years:
See "Annual Total Shareholder Return Ranking of Self-Storage Companies."
Shareholders expect this underperformance to continue — a group of shareholders we surveyed through an independent firm ranked
How Public Storage Got Here
The underperformance illustrated above cannot be attributed to any structural disadvantage relative to PSA's peers — e.g., a lack of scale to compete or a lack of institutional knowledge to identify areas of growth. Instead, our diligence points to two main drivers for
Failure to Invest More Aggressively
PSA's failure to exploit its structural and strategic advantages and invest more aggressively has been the primary driver of its underperformance over the last decade. For several decades following its inception,
During this time,
Ceded Relative Market Share
Instead,
See "Public Storage Relative Market Share Over Time."
Insufficient Capital Deployment
In our experience, three primary reasons a company would forgo aggressive deployment of capital into its business are (i) lack of access to capital, (ii) low returns on incremental capital investment, or (iii) few opportunities to deploy capital. Over the past decade, none of these reasons have applied to
With
In order to take market share the way they did,
See "Invested Capital Growth vs. TSR Over the Last Decade."
The Company still has an industry-leading platform and a base of properties that can yield high-return development, so increasing investment to a level commensurate with its relative scale should drive accelerated growth.
Third-Party Management
Owned stores do not tell the whole story: Customer brand awareness and market data are driven by managed stores as well as owned stores. Between 2010 and today, PSA's self-storage peers were able to quickly grow their "effective" store base by focusing on third-party management.
The direct financial impact of third-party managed stores is lower than that of owned stores, but the minimal upfront capital and incremental "effective scale" through regional market share made third-party management an attractive endeavor for PSA's peers in 2010. The better data provided by these third-party management opportunities also allows for better decision-making: Larger store bases drive better brand awareness, and the acquisition pipeline allows for more capital to be deployed to create value. We are happy to see that the Company has decided to enter the business, but we question why this Board took so long to see it done and why the pace of managed store growth is so tepid compared to its competitors.
Lagging Same-Store Sales Growth
The secondary driver of
See "Mature Same-Store Growth (2010-2019)."
Poor Store Experience
Our research, surveys and personal experience have shown that the customer experience at any given
Pricing/Occupancy Optimization Algorithm Focuses Too Much On Occupancy
Self-storage is a balancing act of price and occupancy — managing the interplay of street rates, promotions, price increases and churn. There is no doubt that
An Opportunity for PSA Growth
We have been encouraged by certain steps that management has taken: It has increased capital deployment (although still not proportional to its scale); launched the "Property of Tomorrow" campaign; raised some unsecured debt; and hired a head of Investor Relations. More recently, just yesterday and following our private outreach, the Company announced the replacement of three Trustees in a nod to our clearly valid concerns about Trustee tenure and independence. But these incremental changes are not enough. More ambitious change is needed for investors to have confidence that today's Company has embraced a new direction for shareholders, employees and customers alike.
Corporate Governance and Investor Relations
We do not believe that the current
This lack of credibility with investors is underscored by the fact that
Our Proposal
We are asking for substantial Board refreshment. As previously mentioned, by any objective measure, Public Storage's current Board does not meet the standards of good corporate governance, and its attempts at self-help simply lack credibility. We have privately nominated six exceptional and well-qualified Trustees. They will add valuable experience in relevant industries, and their diverse skills and perspectives will put the Board in a better position to serve all of its stakeholders. (Please see the Appendix to this letter for their full backgrounds.)
We are also asking the Company to form a new Board committee to evaluate its performance and plan. We believe it is imperative that the Board form a committee of independent trustees, both old and new, with a specific mandate to provide recommendations on i) the Company's organic growth strategy, including customer experience, new potential revenue streams and pricing / occupancy optimization, ii) capital allocation, including development, redevelopment and acquisitions, dividend and capital return policy, and minority interests in public equities and iii) balance sheet optimization.
While we are confident in the case for change, we recognize that change is usually best led from inside a company. We have worked with many companies in the past to help them establish these kinds of committees to evaluate, design and implement value-creative changes. We are not prescribing or demanding specific changes – as long as the review process is independent and robust, we are confident the committee will arrive at the best answers, whether or not they align with our own findings.
We are asking for the Company to restore its relationship with Shareholders, starting with an Investor Day in the first half of 2021. The Investor Day will be an opportunity for the Company to reveal the Board's conclusions of the committee's work and chart a new path forward where shareholders are valued stakeholders. Further, given the Company's historical disappointing investor communications, an Investor Day would provide an opportunity to publish a robust investor presentation and make a clear and compelling case to investors that they should own
Working Together
Elliott and other investors want
We thank the
Best Regards,
Appendix – Nominees
Previously,
Previously,
Previously,
Previously,
Previously,
About Elliott
CERTAIN INFORMATION CONCERNING THE PARTICIPANTS
ELLIOTT STRONGLY ADVISES ALL SHAREHOLDERS OF THE COMPANY TO READ THE PROXY STATEMENT AND OTHER PROXY MATERIALS, INCLUDING A PROXY CARD, AS THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE
The participants in the proxy solicitation are anticipated to be
As of the date hereof,
As of the date hereof,
Media Contact:
(212) 478-2017
[email protected]
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