Hidden risk: The impact of financial markets on life insurance - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Life Insurance News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Life Insurance News
Life Insurance News RSS Get our newsletter
Order Prints
January 3, 2025 Life Insurance News
Share
Share
Post
Email

Hidden risk: The impact of financial markets on life insurance

By Ryan Comins

As consumers, we all have a sense of how financial markets and interest rates affect our personal finances. We generally understand that when the stock market rises, it’s usually a positive for our retirement savings. We know lower interest rates are better for borrowing, while higher rates are better for saving and investing.

Ryan Comins

But when it comes to buying life insurance and annuities, very few consumers understand how the financial markets and interest rate environment impact the risks associated with their purchase.

For example, many consumers don’t realize when they purchase a life insurance policy or annuity, they’re essentially lending their money to an insurance company. Those companies turn around and reinvest the premiums, with a goal of earning returns to pay the promises represented by those policies.

This begs some natural questions: Where is the insurance company investing that money? How much risk are they incurring? And how does that risk impact the price of life insurance and annuities?

These are important questions. And it’s important for consumers and advisors to be informed about the hidden risks that may exist within the purchases they’re making.

Shifting investment strategies

Over the past 20 years, the U.S. has experienced a relatively low-interest rate environment when viewed through a historical lens. This has presented life insurance companies with a challenge. Low interest rates make it difficult for carriers to reinvest premium dollars and earn the returns required to keep prices competitive, while still ensuring their ongoing financial strength and ability to pay future claims.

This environment has led some insurance carriers to shift their investment strategies. In their pursuit of higher returns, some carriers have been willing to take on additional risk. They do this by investing policyholder dollars in newer and, often, more complex investments. In some cases, they may even transfer the added risk to an offshore reinsurer, so they can hold less of a capital cushion against potential losses.

But this hidden risk isn't always transparent to advisors and consumers. Insurance regulators and independent, third-party rating agencies do an excellent job of analyzing insurance companies and flagging potential risks; however, there are occasionally instances in which newer, more complex investments or reinsurance arrangements may not be adequately evaluated.

In those situations, a carrier may not be holding sufficient capital to compensate for the added risk. This increases the possibility of default and, ultimately, the customer not receiving the protection or accumulation they purchased.

Three questions to help identify hidden risk

Given this shift toward riskier, less transparent investments, consumers and advisors must conduct due diligence when making purchase decisions. Here are three questions to ask when evaluating life insurance carriers:

 

  • Does a premium or rate of return seem too good to be true?

The time-tested adage applies here: If something seems too good to be true, it probably is. In the case of life insurance and annuities, if a company is offering lower premiums or higher interest rates, it may indicate they’re doing so by taking outsized risk relative to other carriers. It should be enough of a red flag to dig deeper and ask more questions to better understand how they are able to offer what appears to be such a great deal.

 

  • What themes are present in a rating agency’s report about an insurance carrier?

Three major independent rating agencies evaluate life insurance carriers to provide objective assessments of their financial strength: S&P Global, A.M. Best Co. and Moody’s Investors Service. These agencies routinely issue ratings indicating a carrier’s financial strength, along with a report that supports the rating.

 

It’s wise for advisors and consumers to look at those reports to gain a better understanding of the rationale behind the rating. Does the carrier have a conservative approach to capital? Does the carrier have a well-diversified business model? Is the carrier in any lines of business or investments that the rating agency flags as having more risk? These reports can offer valuable information that can help determine if there is hidden risk present. Additionally, if one or more of the “big three” rating agencies are not providing a rating for a particular carrier, it could be a signal the missing rating agency may have issued a lower rating or more unfavorable report.

 

  • What types of investments are most prevalent in a life insurance company’s portfolio?

When it comes to the investment portfolio of a life insurance carrier, conservative and transparent is always better. At a high level, advisors and consumers should strongly consider carriers that have an investment portfolio heavily weighted in high-quality bonds. This indicates a focus on the long term.

Diversification is also important. While a portfolio that includes real estate lending, equities and alternatives may contribute to diversification, it’s also important that exposure to those investments is transparent, understandable and limited as a percentage of a company’s overall investment portfolio.

Bottom line: Know what you’re getting into

Today’s economic climate and financial markets make it especially important for advisors and consumers to completely understand what they’re buying. If a carrier’s pricing seems too good to be true, there may be added risk in its investment portfolio. In those instances, do your due diligence before making a purchase.

 

© Entire contents copyright 2025 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

Ryan Comins

Ryan Comins is chief investment officer at Mutual of Omaha. Contact him at [email protected].

Older

The rising tide of insurance fraud: an estimated $308B problem

Newer

A-Cap suspends Sentinel Security Life business; gets reprieve for Atlantic Coast Life

Advisor News

  • Why aligning wealth and protection strategies will define 2026 planning
  • Finseca and IAQFP announce merger
  • More than half of recent retirees regret how they saved
  • Tech group seeks additional context addressing AI risks in CSF 2.0 draft profile connecting frameworks
  • How to discuss higher deductibles without losing client trust
More Advisor News

Annuity News

  • Allianz Life Launches Fixed Index Annuity Content on Interactive Tool
  • Great-West Life & Annuity Insurance Company Trademark Application for “SMART WEIGHTING” Filed: Great-West Life & Annuity Insurance Company
  • Somerset Re Appoints New Chief Financial Officer and Chief Legal Officer as Firm Builds on Record-Setting Year
  • Indexing the industry for IULs and annuities
  • United Heritage Life Insurance Company goes live on Equisoft’s cloud-based policy administration system
More Annuity News

Health/Employee Benefits News

  • After loss of tax credits, WA sees a drop in insurance coverage
  • My Spin: The healthcare election
  • COLUMN: Working to lower the cost of care for Kentucky families
  • Is cost of health care top election issue?
  • Indiana to bid $68 billion in Medicaid contracts this summer
More Health/Employee Benefits News

Property and Casualty News

  • The fight over ICE could affect FEMA, flood insurance. See what it might mean for Louisiana.
  • The fight over ICE could affect FEMA, flood insurance. See what it might mean for Louisiana.
  • Insurance rates could go up under new homeowners bill
  • Wicker, Hyde-Smith Reiterate Need for FEMA
  • WICKER, HYDE-SMITH REITERATE NEED FOR FEMA TO ABANDON PRICEY BIDEN-ERA FLOOD INSURANCE CHANGES
More Property and Casualty News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

LIMRA’s Distribution and Marketing Conference
Attend the premier event for industry sales and marketing professionals

Get up to 1,000 turning 65 leads
Access your leads, plus engagement results most agents don’t see.

What if Your FIA Cap Didn’t Reset?
CapLock™ removes annual cap resets for clearer planning and fewer surprises.

Press Releases

  • Prosperity Life Group Appoints Nick Volpe as Chief Technology Officer
  • Prosperity Life Group appoints industry veteran Rona Guymon as President, Retail Life and Annuity
  • Financial Independence Group Marks 50 Years of Growth, Innovation, and Advisor Support
  • Buckner Insurance Names Greg Taylor President of Idaho
  • ePIC Services Company and WebPrez Announce Exclusive Strategic Relationship; Carter Wilcoxson Appointed President of WebPrez
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet