DESERT FINANCIAL'S ($8.2 B ASSETS – 417,000 MEMBERS) DIGITAL INSURANCE AGENCY SHATTERS INSURANCE SALES RECORDS
Desert Financial's digital insurance agency shatters insurance sales records by selling home or auto insurance to 52% of members who were quoted.
Jermer continued that consumers are looking for trusted platforms to shop and buy insurance. Financial institutions are rapidly emerging as the platform of choice where their customers can shop, compare, buy, and renew the insurance policies they need to protect themselves, their loved ones, and their most important assets.
28% OF MEMBERS WHO BOUGHT AN INSURANCE POLICY ALSO PURCHASED ADDITIONAL POLICIES AT THE SAME TIME
Jermer noted – “This ‘cross-sell’ result is record breaking.” With the help of the Insuritas Digital Agent, Lily, and supported by our live licensed agent team, a record breaking 28% of insurance buyers at
Jermer noted that Lily is finely tuned to “check in” on customers when they are most likely to be in-market for insurance by incorporating predictive analytics and first-party customer data such as upcoming expiration dates on insurance policies, loan approval information, and high purchase intent qualifiers.
Ultimately,
Ultimately, partners experienced up to a 144% increase in policy growth when compared to the same time period year-over-year.
Insuritas continues to develop and expand on Lily’s capabilities in supporting customers with their insurance coverage needs. With customers embracing the additional interaction touchpoints and engaging with the digital assistant regularly to fulfill their insurance demands, it appears Lily is here to stay.
About Insuritas
Insuritas’ mission is to connect people to the insurance products they need through a seamless, transparent shopping experience in which carriers compete to provide them with the right coverage at the right price. Leveraging proprietary data-mining techniques and integrations, Insuritas offers a vast network of solutions to empower partners to operate their own labeled, full-service insurance agency. With Insuritas' data solutions, partners can generate expanded wallet share, increased retention, and recurring non-interest revenue. For more information, visit www.insuritas.com.
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