dLife Healthcare Solutions Expands Business Development And Leadership Team With Healthcare Industry Veteran

WESTPORT, Conn., June 20, 2012 /PRNewswire/ -- dLife, the number-one resource and community network for people living with diabetes, announced today that Phil Micali has been appointed Vice President of dLife Healthcare Solutions. Mr. Micali will drive company efforts to increase awareness of dLife as the leader in multimedia lifestyle engagement programs and interventions for individuals with diabetes among health plan and provider organizations.

"The ability of dLife Healthcare Solutions to offer a diabetes intervention program that drives deep engagement and effective behavior change among members resonates with health plans as they cope with current changes in the industry and the staggering increase of people living with diabetes," said Micali. "I am very excited to join this team of well-respected industry veterans, and look forward to leveraging my experience in population health management and consumer-directed health plans to help drive dLife's growth.  We are truly, uniquely positioned to partner with healthcare organizations as they look to improve their diabetes members' self-care."

Mr. Micali brings more than 26 years of experience in the healthcare industry, including experience at HMOs and specialty managed care programs throughout the US and in Europe. Previously, Micali served as the President/CEO and Founder of bWell-informed, LLC, a technology solutions provider dedicated to providing online personalized learning and decision support for health insurance plan selection and purchase. Prior to that, he served as Vice President, Government Programs and Consumer Education, at Lumenos, a leading consumer-driven healthcare organization.

"Phil brings vast experience in disease prevention and healthcare consumerism to the company.  We are glad to have his expertise and vision as the healthcare industry continues to shift and evolve rapidly, and plans are challenged to engage members to close their gaps in care," said Adam Kaufman, General Manager, dLife Healthcare Solutions. "His unwavering commitment to corporate development, innovative strategies, and organizational operations makes Phil a great fit for dLife as we look to tackle some of healthcare's biggest challenges in diabetes management."

The recently launched dLife Healthcare Solutions lifestyle Engagement Platform leverages proprietary content, multi-platform media tools, and best practice expertise that dLife successfully developed through its work with consumers, healthcare organizations, and industry experts. The proprietary engagement platform offers program participants a dosed curriculum that allows them to adopt, sustain, and effectively manage diabetes self-care behaviors at their desired pace, over time.

For more information about dLife Healthcare Solutions programs, contact Adam Kaufman at [email protected] or 203-221-3442, and follow him at @AdambKaufman.

About dLife — It's YOUR Diabetes Life!

dLife is the number-one community network and resource for millions of people with diabetes, their caregivers, and healthcare providers. dLife engages this growing population in positive and proactive self-care across a variety of media channels. Its award-winning outlets include dLife.com, the leading online diabetes destination, attracting more than one million unique visitors a month, and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only national TV series dedicated to people with diabetes, with over half a million viewers, airing every Sunday on CNBC (7 p.m. ET); popular mobile applications; as well as consumer and professional programs driving proactive diabetes self-management. dLife has been recognized with numerous media and editorial awards.

dLife Healthcare Solutions applies evidence-based content and technology solutions built specifically for health plans and healthcare providers who want to engage their diabetes populations as consumers of their own healthcare and owners of their own condition. dLife has demonstrated positive and direct impact on health outcomes via a recently completed randomized trial performed by the Geisinger Healthcare System.

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Media Contact:
Emma Ludwin
KNB Communications
203.504.8230 ext. 107
[email protected]

SOURCE dLife