2019 AUG 28 (NewsRx) -- By a
“Life-Annuity insurers have the basic building blocks to develop omnichannel marketing and distribution capabilities, but it is still a work in progress,” said
The Conning study, “Life-Annuity Distribution & Marketing Annual: Moving Towards Omnichannel” analyzes individual life and annuity sales trends by channel and product. Further, it explores the digitization of life industry marketing and distribution, insurer advertising spends, and the challenges facing the sector, such as regulation and expense pressures.
“Facing negative in-force policy counts and declining individual life sales, insurers will need to continue to invest in distribution channels,” said
“Life-Annuity Distribution & Marketing Annual: Moving Towards Omnichannel” is available for purchase from Conning by calling (888) 707-1177 or by visiting www.conningresearch.com.
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