CEOs: We Have A Reputation Problem
According to the Harris Poll study, which polled more than 23,000
The Harris Poll 2017 Reputation Quotient |
|
Most Important CEO Traits |
Least Important CEO Traits |
1. Trusted |
21. Resilient |
2. Ethical |
22. Visible |
3. Accountable |
23. Risk-Taker |
4. Competent |
24. Bold |
5. Respectful |
25. Curious |
"When an astounding half of the country thinks CEOs and business leaders have bad reputations, that's a major issue," said
The Harris Poll study finds that
The Harris Poll 2017 Reputation Quotient |
||||
General Public |
Democrat |
Independent |
Republican |
|
Good |
24% |
25% |
19% |
31% |
Neutral |
26% |
23% |
25% |
27% |
Bad |
50% |
52% |
56% |
42% |
General Public |
Millennials |
Gen X |
Baby Boomers |
Silent Generation |
|
Good |
24% |
33% |
25% |
20% |
25% |
Neutral |
26% |
26% |
26% |
25% |
26% |
Bad |
50% |
42% |
49% |
56% |
49% |
Majority Says If They Were CEO, They Would Not Take Stand on Political Issues
As CEOs wrestle with taking a public stand for company values in a divided
The additional Harris Poll research, which was conducted among more than 2,000
"
A Harris Poll study released in February indicates that Americans view the reputations of some companies as aligned with their individual values.
More Positive Ratings for Media Industry CEOs -- From
While generally, conservatives rate most industry leaders higher than liberals, the Harris Poll research shows that
"When viewing CEO reputation via an industry lens, the media industry is an anomaly, indicating that perhaps the divisive presidential election and the new administration's proclaimed 'war on the media' has had an effect on how
Methodology
The 2017 Harris Poll Reputation Quotient was conducted online in English, among 23,633
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll and sample partner surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in an online panel, no estimates of theoretical sampling error can be calculated.
About the Reputation Quotient
The Harris Poll Reputation Quotient (RQ), an established annual measure of the understanding of corporate reputation in America since 1999, identifies movement, trends and insights in a changing corporate reputation landscape. It quantifies reputation ratings for the 100 most visible companies in the
About The Harris Poll
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.
The Harris Poll Reputation Quotient results disclosed in this press release may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.
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SOURCE The Harris Poll
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