"Builders has a reputation of partnering with insurance agents to provide workers compensation to employers and serve the needs of the construction industry. While we remain committed to serving our current policyholders, Builders' expertise in complex, high-severity risks, along with our high-touch service platform, makes the company particularly suited to manage risks for businesses in a variety of industries, including retail, hospitality, and manufacturing, among others," said
Builders' modernized brand image and name change reflects the many internal transformations that have taken place within the company. The company's renewal is driven by a fresh vision, new leadership, improved technologies, updated systems and expansion into new markets. The new brand identity includes a redesigned logo that features a lowercase "b" built from triangles. As the conceptual development of a refreshed Builders identity came to life, the idea was built upon the organization's stability and strength, using the strongest and most stable geometric shape, the triangle. The triangle is structurally sound with its firm base and ability to hold its shape. Collectively, the triangles form the letter "b," directionally playing on the concept of building and combining pieces together to form one strong unit. Shades of blue denote trust, dependability, stability, and the confidence to always do what is best for agents and their policyholders.
Builders' new tagline, "Insurance built strong," reflects Builders' legacy of unwavering support to its agents and their clients, robust financial strength, exceptional expertise, and deeply supportive partnerships marked by highly personal service.
Builders has 154 employees and has exceeded
"At the core of everything is our commitment to develop deeper relationships with agents to drive profitable growth for them and support them in better serving their customers," said Campbell.
For more information, visit http://www.bldrs.com.