Brazilian Healthcare’s Shift toward Patient-centric Care Delivery Bolsters Opportunities for Telemedicine and mHealth
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"There is increasing interest in both professional and consumer-focused digital health solutions, although many of them need to pass the pilot phase and become marketable," said
Other topics covered under the subscription include: healthcare data analytics, health insurance exchanges, hospital cybersecurity and population health management.
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Even though the benefits of telemedicine and mHealth are undisputable, the market is still nascent and plagued by consumer perceptions of low value. Furthermore, underdeveloped infrastructure, shortage of specialists in certain geographic areas, as well as privacy and security concerns inherent in digital solutions have not allowed the market to reach its potential.
"The telemedicine and mHealth markets are combating consumer reluctance by introducing a constant stream of services and upgrades of the current components and services," noted Pellegrini. "The participants that are most likely to succeed in the market are those that clearly demonstrate the ROI and measure performance and financial savings. This will go a long way in attracting business from B2B clients such as health insurance providers, government and pharma."
Keywords for this news article include: Telemedicine,
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