BOLT® Solutions, Inc. Survey Finds P&C Insurance Carriers Know the Importance of Innovation, but the Path to Get There Isn’t as Clear

"The P&C insurance industry certainly feels the pressure to innovate. Carriers know they must implement digital channels of engagement and are taking the initial steps to do so, but are hindered by legacy systems," said
Overwhelmingly, carriers believe mobile technology, social connectivity, and digital distribution capabilities are the most important factors to organizational growth. Insurers are increasingly feeling the pressure from consumers expecting a digital experience when purchasing insurance, however, outdated legacy systems are presenting a major obstacle in implementing digital technologies to take business to the next level.
While the majority of respondents said they are building solutions in-house to meet the digital demand, over 77% were only somewhat satisfied or not satisfied with their approach. With the demand for digital capabilities rising and a dissatisfaction among many insurers with an in-house solution, 93% of respondents said they are very likely or somewhat likely to adopt a digital distribution platform that leverages existing IT infrastructure.
Key Takeaways
- 73% of respondents have seen demand from consumers for digital engagement capabilities.
- 68% of respondents view digital distribution capabilities as most important to their organizations future growth.
- 42% of those surveyed indicated they are building an in-house solution to missing digital capabilities.
- 93% of those surveyed responded "very likely/somewhat likely" when asked about the opportunity to adopt an existing digital distribution platform.
The survey found that the majority of carriers understand the importance of innovation to company growth and consumer satisfaction and have adopted strategies to implement digital channels of engagement but still have a long way to go before becoming digitally proficient.
About
BOLT®
Contact:
mblyng@novitascommunications.com
202-380-7114
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