Avalon Announces Better Way for Health Insurance Plans to Manage Growth and Costs of Genetic Testing - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
December 12, 2023 Newswires
Share
Share
Post
Email

Avalon Announces Better Way for Health Insurance Plans to Manage Growth and Costs of Genetic Testing

PR Newswire

Next-generation solution gives health plans greater insight and control into genetic lab test spending.

TAMPA, Fla., Dec. 12, 2023 /PRNewswire/ -- Avalon Healthcare Solutions, the world's first Lab Insights company, today announced its next-generation product that gives health insurance plans unprecedented control over rapidly expanding genetic lab testing.


Avalon Healthcare Solutions is the world's first and only Lab Insights company, bringing together our proven Lab Benefit Management solutions, lab science expertise, digitized lab values, and proprietary analytics to help healthcare insurers proactively inform appropriate care, reduce costs, and improve clinical outcomes. Working with health plans across the country, the company covers more than 33 million lives and delivers 7-12% outpatient lab benefit savings. (PRNewsfoto/Avalon Healthcare Solutions)

Precision Genetic Testing Management (PGTM) is the next evolution of Avalon's genetic test management solution, combining Avalon's lab testing expertise with accurate claims data to produce a first-of-its-kind solution to manage genetic testing. 

PGTM improves upon Avalon's existing genetic lab benefit management offering by leveraging DEX Z-Codes®, Palmetto GBA's proprietary 5-character, alpha-numeric codes assigned within the DEX® Diagnostics Exchange. Z-Code® identification links CPT codes, tests, and labs to ensure the tests and their associated test quality, utility, and validity are transparent to health plans. This allows for automated policy enforcement and payment decisions at the discrete test level while restricting unbundling and code stacking. Z-Codes have been required for Medicare Fee-for-Service across four Medicare Administration Contractors for many years. Z-Codes are now emerging as the industry-leading standard used by health plans beyond Medicare for commercial lines of business. 

Avalon will expand existing test evaluation and identification standards used by CMS into evidence-led genetic test management for all healthcare payer markets. 

Genetic testing has boomed in recent years, opening a doorway to a new age of precise and personalized medicine. However, the growth in the number and complexity of tests has outpaced health plans' ability to manage them and ensure the most benefit for patients, payers, and providers.

Consider: Roughly 175,000 genetic tests are available, with ten new tests hitting the market daily. Only ~500 CPT codes are available to identify all those tests. This results in gaps in provider awareness and expertise, variations in coding, coverage, and reimbursement practices, a lack of rigorous clinical evidence and regulation, wide variability in the quality and utility of precision tests, and the need for genetic test specificity.

"It's clear that the legacy systems are insufficient to handle genetic testing. There are too many tests, too few codes, and not enough evidence about how to best manage genetic testing to the benefit of all involved," said Jason Bush, PH.D., executive vice president of product, Avalon. "PGTM gives payers the tools they need to control test spending while ensuring patients receive the appropriate tests."

Using evidence-based guidelines, PGTM helps health plans manage genetic testing spending across business lines with minimal abrasion. It rests on five pillars:

  1. Policy development: Avalon has proprietary, evidence-based policies for genetic labs validated by an independent Clinical Advisory Board, plus an exclusive partnership to expand on Palmetto GBA's MoIDX used by CMS.
  2. Test identification and quality: A framework to classify a discrete test based on manufacturer's claims using industry-standard DEX Z-Codes to ensure the proper test is provided.
  3. Utilization management: NCQA-accredited utilization management, prior authorization, automated provider decisions, and clinical reviews based on health plan policies.
  4. Payment accuracy: Automated claim coding rules to enforce health plan policy adherence and validate authorization decisions during claim adjudication.
  5. Genetic network management: A curated network of genetic labs that supplements a health plan's preexisting routine lab network with vetted providers and pre-negotiated pricing.

"Genetic testing is a promising and powerful tool that requires a new system for payers to manage it," said Avalon CEO Bill Kerr, MD. "We're proud to deliver this new method of testing management to help realize genetic testing's full potential and help improve patients' health."     

PGTM offers payers the following benefits:

  1. Minimized abrasion of plans, providers, and members by automating, or for select procedures, removing the requirement for prior authorization using Z-Codes, evidence-based lab policies, and a preferred lab provider program. 
  2. Reduced fraud, waste, and abuse, which reduces expenditures.
  3. Increased savings and a reduced administrative burden. Avalon estimates savings of $0.50 to $0.65 per member per month with an additional ~10% savings on overall genetic test unit costs leveraging Avalon's contracted preferred network and negotiated fee schedule.

Genetic testing is evolving at a rapid rate. The tools to manage it must do the same. To learn more about PGTM, go here.

About Avalon Healthcare Solutions
Avalon Healthcare Solutions is the world's first and only Lab Insights company, bringing together our proven Lab Benefit Management solutions, lab science expertise, digitized lab values, and proprietary analytics to help healthcare insurers proactively inform appropriate care, reduce costs, and improve clinical outcomes. Working with health plans nationwide, the company covers over 38+ million lives and delivers 9-20% outpatient lab benefit savings. Avalon is pioneering a new era of value-driven care with its Lab Insights Program that captures, digitizes, and analyzes lab results in real-time to provide actionable insights for earlier disease detection, ensuring appropriate treatment protocols and driving down overall costs. For more information about Avalon, visit www.avalonhcs.com.

Media Contacts:
Michele Norton MS, RN
SVP Product Marketing, Avalon Healthcare Solutions
[email protected]

Janet MordecaiAmendola Communications for Avalon Healthcare Solutions
[email protected]

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/avalon-announces-better-way-for-health-insurance-plans-to-manage-growth-and-costs-of-genetic-testing-302012173.html

SOURCE Avalon Healthcare Solutions

Older

S&P Global Market Intelligence Releases Inaugural Global Rankings of the Largest Life and Property and Casualty Insurers

Newer

Chubb Appoints Federico Spagnoli to Lead Consumer Lines for its International General Insurance Operations

Advisor News

  • Metlife study finds less than half of US workforce holistically healthy
  • Invigorating client relationships with AI coaching
  • SEC: Get-rich-quick influencer Tai Lopez was running a Ponzi scam
  • Companies take greater interest in employee financial wellness
  • Tax refund won’t do what fed says it will
More Advisor News

Annuity News

  • The structural rise of structured products
  • How next-gen pricing tech can help insurers offer better annuity products
  • Continental General Acquires Block of Life Insurance, Annuity and Health Policies from State Guaranty Associations
  • Lincoln reports strong life/annuity sales, executes with ‘discipline and focus’
  • LIMRA launches the Lifetime Income Initiative
More Annuity News

Health/Employee Benefits News

  • NM House approves fund to pay for expired federal health care tax credits
  • Lawmakers advance Reynolds’ proposal for submitting state-based health insurance waiver
  • Students at HPHS celebrate 'No One Eats Alone Day'
  • Bloomfield-based health care giant Cigna plans to lay off 2,000 employees worldwide
  • Striking nurses back bill requiring health plans that receive state subsidies to disclose investments
More Health/Employee Benefits News

Life Insurance News

  • The structural rise of structured products
  • AM Best Affirms Credit Ratings of Members of Aegon Ltd.’s U.S. Subsidiaries
  • Corporate PACs vs. Silicon Valley: Sharply different fundraising paths for Democratic rivals Mike Thompson, Eric Jones in 4th District race for Congress
  • Continental General Acquires Block of Life Insurance, Annuity and Health Policies from State Guaranty Associations
  • LIMRA launches the Lifetime Income Initiative
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

LIMRA’s Distribution and Marketing Conference
Attend the premier event for industry sales and marketing professionals

Get up to 1,000 turning 65 leads
Access your leads, plus engagement results most agents don’t see.

What if Your FIA Cap Didn’t Reset?
CapLock™ removes annual cap resets for clearer planning and fewer surprises.

Press Releases

  • LIDP Named Top Digital-First Insurance Solution 2026 by Insurance CIO Outlook
  • Finseca & IAQFP Announce Unification to Strengthen Financial Planning
  • Prosperity Life Group Appoints Nick Volpe as Chief Technology Officer
  • Prosperity Life Group appoints industry veteran Rona Guymon as President, Retail Life and Annuity
  • Financial Independence Group Marks 50 Years of Growth, Innovation, and Advisor Support
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet