Lincoln Financial Expands Life Insurance Portfolio With Launch of Two New Variable Universal Life Products

Business Wire

Lincoln AssetEdge^® VUL (2025) and Lincoln AssetEdge^® SVUL offer a wide range of investment options, death benefit protection and optional features for increased growth potential

RADNOR, Pa.--(BUSINESS WIRE)--
Lincoln Financial (NYSE: LNC) launched two new Variable Universal Life (VUL) products in the next generation of Lincoln AssetEdge– an enhanced version of Lincoln AssetEdge VUL (2025) and the all-new Lincoln AssetEdge SVUL – to meet the diverse financial goals and protection needs of individuals, couples and businesses.

“Our new AssetEdge solutions offer clients looking for growth potential an opportunity to build a portfolio with optionality and the flexibility to meet multiple planning goals in a tax-advantaged way,” said Jared Nepa, senior vice president and head of Insurance Solutions Distribution for Lincoln. “With performance-based products representing 70% of VUL products sold in 2023¹, these new offerings round out our suite of VUL products and demonstrate Lincoln’s commitment to offering flexible life insurance solutions that deliver both protection and the freedom to pursue long-term, market-driven wealth accumulation potential.”

Lincoln AssetEdge VUL (2025)

Building on the foundation of Lincoln’s current individual-life product, the enhancements incorporated in the new Lincoln AssetEdge VUL (2025) offer additional consumer value by:

Including a new Enhanced Overloan Protection Endorsement with no upfront fee to protect highly funded, heavily loaned policies against lapse if certain conditions are met. The rider automatically invokes if Death Benefit Option 1 is in effect and includes earlier exercise ability (age 65 vs 75).
Removing the indexed account allocation threshold, resulting in access to the indexed accounts without limitations in the earlier policy years, offering consumers more options for investing their assets.
Including two hedged equity investment options and lower² fund fee model portfolios³ to offer consumers additional optionality.
Providing for a lower no-lapse premium if the Lincoln Enhanced Allocation Rider⁴ is attached to the policy and active.

Lincoln AssetEdge SVUL

Designed to mirror the Lincoln AssetEdge individual-life product, Lincoln AssetEdge SVUL is a survivorship VUL policy that insures two lives, paying a benefit after the second insured’s death. The product was designed to help couples and businesses looking for death benefit protection and tax advantages by:

Optimizing death benefit protection via competitive short-pay pricing, with premiums paid over a set period of time, and a competitive no lapse guarantee.
Maximizing growth potential through market participation in the same fund line up as Lincoln AssetEdge VUL, including index options and model portfolios for built-in simplicity.⁵
Offering additional options for growth and liquidity through riders including the Enhanced Allocation Rider, the new Enhanced Overloan Protection Endorsement and two living benefit options.⁶

“Lincoln is committed to delivering a range of solutions that empower financial professionals to meet their clients’ unique needs,” said Darrel Tedrow, senior vice president, president of Life Solutions at Lincoln. “Our SVUL solution enhances financial professionals’ ability to support clients who want to insure two lives, offering financial flexibility and addressing critical planning needs such as estate tax funding, wealth transfer and building a lasting financial legacy.”

¹ LIMRA Q4 2023 U.S. Individual Life Insurance Sales Report excluding COLI/BOLI (March 2024).

² The model portfolios will have lower fees relative to funds within each target-risk allocation category

³ These features were recently added to the currently sold version as of May 2024 as well as being available on Lincoln AssetEdge VUL 2025.

⁴Can be added at issue for no additional premium.

⁵ Policy values will fluctuate and are subject to market risk and possible loss of principal.

⁶ Additional fees apply to riders.

About Lincoln Financial

Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of September 30, 2024, the company has $324 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.

Note: Jared Nepa and Darrel Tedrow are spokespersons for Lincoln Life Solutions. Jared Nepa holds a leadership role within Lincoln Financial Distribution, the wholesaling broker-dealer of Lincoln Financial. Darrel Tedrow holds a leadership role within Lincoln Financial. They are compensated by Lincoln and are shareholders of Lincoln National Corporation.

Important Information

Lincoln AssetEdge^® VUL (2025) is issued on policy form 24-VUL616/ICC24-VUL616 and state variations with the Enhanced Overloan Protection Endorsement (24END-7120/ICC24END-7120) and Lincoln Enhanced Allocation Rider (22LEAR-7100/ICC22LEAR-7100) and Lincoln AssetEdge^® SVUL is issued on policy form 24-SVUL618/ICC24-SVUL618 and state variations with the Enhanced Overloan Protection Endorsement (24END-7120JS/ICC24END-7120JS) and Lincoln Enhanced Allocation Rider (22LEAR-7100/ICC22LEAR-7100) by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Not available in NY.

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

Variable products are sold by prospectus. Consider the investment objectives, risks, charges, and expenses of the variable product and its underlying investment options carefully before investing. The prospectus contains this and other information about the variable product and its underlying investment options. A prospectus is available on LincolnFinancial.com or you may request one from your registered representative. Read it carefully before investing.

Products and features subject to state availability. Limitations and exclusions may apply.

NOT A DEPOSIT. NOT FDIC-INSURED. NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY. NOT GUARANTEED BY ANY BANK OR SAVINGS ASSOCIATION. MAY GO DOWN IN VALUE.

LCN-7500943-010625