AARP to Feature a New ‘Staying Sharp’ Membership during QVC Debut

WASHINGTON, March 11 -- The AARP (formerly the American Association of Retired Persons) issued the following news release:

AARP is scheduled to appear on QVC(TM) to directly sell to viewers a new brain health membership called "Staying Sharp" March 18 at 6PM EST during the one-hour premiere of "AARP - Staying Sharp."

AARP is evolving to meet the needs of those 50 and over by providing better options to complement their lives. The new AARP "Staying Sharp" membership is designed to reflect members' interests in challenging their brains and staying active. This new membership focuses on a holistic approach to brain health to help improve productivity at work and home.

"Our members have told us that staying mentally sharp is their number one interest so we shaped this membership to help them achieve this," states Lynn Mento, senior vice president of membership for AARP. "We are excited to feature this membership on QVC as they are the world's leading video and ecommerce retailer, which allows us to showcase our membership through a new vehicle."

In addition to AARP's traditional membership benefits, AARP's "Staying Sharp" membership gives members the following:

* A subscription to BrainHQ's online brain-training exercises developed specifically for "Staying Sharp" members by neuroscientists at Posit Science.

* An easy-to-read, clip-on pedometer to track daily steps and help improve physical fitness.

* A subscription to the "Staying Sharp" e-newsletter which provides practical tips and guidelines, as well as the latest on brain research being conducted today.

* Plus all of the benefits of traditional membership including the AARP Magazine and Bulletin, information about protecting social security and Medicare, and access to health insurance and discounts on travel and dining.

The "Staying Sharp" membership will be available, beginning March 18, for a special QVC price (one year $21 / three years $43 / five years $63), while supplies last, by calling QVC at 800.345.1212 or visiting QVC.com. The traditional membership will also be available.

[Category: Consumer Services]

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