A.M. Best to Host Webinar on How to Know Your Customer in This Post-Breach Environment
Marketing Business Weekly
By a News Reporter-Staff News Editor at Marketing Business Weekly -- Insurance companies needing to take steps to properly identify customers is something not new. But following large-scale breaches over the past year where Social Security numbers (SSN) and other sensitive personal information were exposed, how can a company still be sure that someone is who they say they are? A panel of industry leaders will discuss know your customer (KYC) practices as they relate directly to the insurance industry. Topics will include how the insurance market has taken a variety of approaches to address this issue, alternatives for authoritatively verifying the identity of customers by going beyond the traditional methods of using SSN, addresses and birthdates, as well as steps that insurance carriers can take in managing this process in an ongoing fashion. This complimentary webinar, sponsored by Neustar, will be on Thursday, May 10, 2018, at 11 a.m. (EDT).
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