A ‘Flo’ Straight To The Top For Progressive [Radio and Television Business Report (RBR-TVBR)]

For many years, Spot Radio was a medium that saw automotive insurance specialists battle one another for supremacy. Today, GEICO is taking a pause, while Allstate remains quiet, too. State Farm and Liberty Mutual Insurance are visible on TV.

Then, there’s the home of “Flo,” which has launched a large new campaign that makes it the dominant brand using Spot Radio across the first week of 2024.

As shown below, Progressiveis the top brand by play count at Spot Radio, based on the latest Media Monitors data. It puts the auto insurer ahead of Babbel,the language-learning platform; and Vicks.

Meanwhile, both Lowe’sand The Home Depotare active — a good sign for the home improvement category on a national level.

Rounding out the Spot Ten is a new effort from Florida-based accident attorneys Morgan & Morgan.