Thomson Local Joins Forces with CIAmedia

Mobile advertising technology company, CIAmedia has partnered with UK local business directory service, Thomsonlocal, to integrate its customer's data in to CIAmedia's free 'CIA - Caller Identification App ' (cia-app.com) for Android and iPhone devices.

According to a release, the app, which has already hit 25 million downloads worldwide, allows users to identify whoever is calling them from outside their personal contacts by displaying caller identity details before the call is answered.

The company noted that once a call is completed the user can save the name and number to the contacts list with only one click and rate the experience, providing useful feedback for other app users. This feature is particularly useful when it comes to blocking unwanted calls from telemarketers.

Additionally, for outbound calls, the CIA - Caller Identification App also helps consumers reach the business services they are looking for by automatically suggesting alternative merchants in the vicinity when a call is unanswered. In particular plumbers, builders, gardeners, car garages, restaurants, banks, insurance service providers, car dealers, retailers, taxis, sports and fashion retailers, doctors surgeries are bad at picking up the phone with an estimated 40 percent of business calls not being answered. By identifying and suggesting similar merchants from the Thomsonlocal data based on location and business type, the Caller Identification App passes these business leads to the Thomsonocal business subscribers, building value and initiating commerce.

Other functions of the app include the ability to save and back- up contacts which consumers find useful when switching phones, in particular from one mobile operating system to another.

Alastair Thornton, Product and Marketing Director at Thomsonlocal said: "Businesses have to think about all of the digital touch- points including online, mobile and voice to reach consumers. This is particularly true for customers that are trying to reach businesses on the phone. The integration with the CIAmedia app into the thomsonlocal Searchvisibility product range ensures that we deliver valuable leads to all our customers from every digital media channel."

Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "Our caller identification app is already live in markets globally proving that users value their privacy and welcome suggested alternatives when calls are unanswered."

More information:

ciamedia.com/

cia-app.com

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