Telemundo Announces Roster of Sponsors For The 2011 Billboard Latin Music Awards Presented by State Farm®

Burger King, Garnier, Sprint, Target, T-Mobile, and Toyota among Featured Sponsors of Network’s Highest-Rated Entertainment Special

MIAMI--(BUSINESS WIRE)-- Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced the roster of sponsors lined up for “The Billboard Latin Music Awards Presented by State Farm”, the network’s highest-rated entertainment special. The 2011 Billboard Latin Music Awards Presented by State Farm®, will be broadcast live on Telemundo, Thursday, April 28, beginning with the red carpet at 7PM/6c from the BankUnited Center in Miami, Florida

“The Billboard Latin Music Awards Presented by State Farm is consistently Telemundo’s most-watched entertainment special, drawing large audiences across all platforms and screens,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Our viewers are passionate about music, and this annual awards show offers our sponsors an opportunity to connect with highly engaged consumers in a variety of unique ways on-air, off-air, and online.”

For the third straight year, State Farm is the title sponsor of “The Billboard Latin Music Awards Presented by State Farm,” under the theme “Tu Musica, Tu Ride.” Seamless State Farm integrations will be featured in the show and throughout the red carpet. In addition, Telemundo Stations Group and Billboard expanded the Billboard concert series from 5 markets in 2010 to 7 markets in 2011, sponsored by State Farm, including Chicago, New York, Miami, Houston, Dallas, San Francisco and Los Angeles. State Farm also renewed their digital sponsorship as the presenting sponsor for “The Billboard Latin Music Awards Presented by State Farm” within Telemundo.com.

“State Farm understands our customers’ needs for car insurance, and we also appreciate the energy and passion our customers have for music,” said State Farm Advertising Director Tim Van Hoof. “Who doesn’t have great memories of driving with their favorite song cranked up in the car? State Farm is proud to sponsor the awards and concert series, and as the first national insurance company to create a bilingual FB page for Latinos, many of our Latin Billboard activities are posted at facebook.com/StateFarmLatino.”

Additional sponsors for “The Billboard Latin Music Awards Presented by State Farm” include Burger King, Garnier, Sprint, Target, T-Mobile, and Toyota.

State Farm, Sprint and Burger King are co-sponsors of the Premios Billboard 2011 sweepstakes, featuring a grand prize trip to the awards show in Miami for one lucky winner and their guest.

Target and Billboard have again partnered this year to create the Billboard Latin Music Awards Finalists 2011 CD, available exclusively at Target and Target.com/Billboard beginning April 12, 2011. It includes songs by Enrique Iglesias featuring Juan Luis Guerra, Pedro Fernandez, Jenni Rivera, Wisin & Yandel, Banda Los Recoditos, Espinoza Paz, Larry Hernandez, Chino y Nacho, La Arrolladora Banda El Limón De René Camacho, Camila, Chayanne, Juan Luis Guerra, El Trono de Mexico and Ivy Queen.

The 2010 broadcast was a huge ratings success. According to Nielsen national audience estimates, “The Billboard Latin Music Awards Presented by State Farm” drew over 5.3 million viewers (persons 2+), the third year in a row that the awards show reached more than 5 million viewers. More than 3.2 million Adults 18-49 tuned in, also the third consecutive year that the broadcast reached over 3 million viewers in this key demographic.

In 2010, “The Billboard Latin Music Awards Presented by State Farm” had one of the show’s highest deliveries in its 12-year history on Telemundo among Adults 18-49, Women 18-49 and Men 18-49. The broadcast averaged 1,254,000 Households, a +10% over 2009 (1,141,000).

Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Billboard Radio Monitor. Billboard's many strategic partners include Anschutz Entertainment Group, Reuters, Apple, MTV, Yahoo!, Telemundo, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach.

Source: NTI, fast program cume, TA 6%, live+same day, 4/29/10. Fast nationals, live+same day, 4/29/10. NSI Omniture.

About Telemundo:

Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About State Farm®:

State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. Our 17,800 agents and more than 66,000 employees serve 81 million policies and accounts – more than 79 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 34 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.

Telemundo Communications GroupMichelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs
[email protected]

Source: Telemundo Communications Group