Strativity Group Announces The First Customer Experience Management Boot Camp for 2011

ROCHELLE PARK, N.J., Jan. 5, 2011 /PRNewswire/ -- Strativity Group announced today the launch of its Customer Experience Management Boot Camp, a free ten part web-based academy to be delivered throughout the year starting in January 2011.  The CEM Boot Camp is available as a complimentary learning experience due to the generous sponsorship of leading vendors - Astute Solutions, Attensity, MarketTools, RightNow Technologies, Tealeaf Technology and Verint. The CEM Boot camp, from the creators of the CEM Certification creators, will provide participants with complete framework for design and deployment of a holistic customer experience strategy.  

The Strativity 2011 Customer Experience Management Boot Camp, which begins its inaugural run in January 2011, is the only such program available to business executives, customer service managers, CRM and brand professionals, customer loyalty and insights managers as well as corporate practitioners who are interested in specializing in customer experience management and successfully implementing CEM strategies. "As the market evolves, executives demand disciplined approach to customer experience strategies," said Lior Arussy, President of Strativity Group and author of the acclaimed book, Customer Experience Strategy: The Complete Guide from Innovation to Execution. (4i 2010). "This program is designed provide participants with a blueprint to success based on practical approach deployed by Strativity at clients worldwide."

The Customer Experience Management Boot Camp covers key issues such as:

• Session 1 - Getting started on your customer experience journey
• Session 2 - Developing the business case for customer experience management
• Session 3 - How to get senior executives to lead the CEM strategy
• Session 4 – Designing Customer Experience as a strategy
• Session 5 - Creating organization-wide customer centricity
• Session 6 - Demonstrating results and progress on the CEM Journey
• Session 7 – Bringing Social Channels into the Customer Experience Mix
• Session 8 – Designing an Effective Customer Experience Measurement Program
• Session 9 – Turning Voice of the Customer into Actionable Results
• Session 10 - Employee Engagement That Leads to Great Customer Experiences

The boot camp sessions will be led by Mr. Arussy, one of the world's leading experts on helping companies develop a customer centric operation and culture, along with co-presenters from the sponsoring partner firms.

Each of these ten programs will be offered as a live web-delivered event as well as on an on-demand basis following it. Each program recording will be available for the duration of the program year and available through Strativity Group and the individual sponsors' websites.

Organizations that have participated in similar Strativity Group CEM Certification (www.CEMCertification.com) programs include 3M, ABN Amro Bank, American Airlines, Blue Cross Blue Shield, Cargil, Dell, Orange, FedEx, Herbalife, Liberty Mutual, Merck, Nationwide Insurance, Parker Hannifin, Philips, Reliant Energy, Ricoh, RJ Reynolds, Siemens, Waste Management and Wyeth.

The free web instructional boot camp program is designed based on the content of Strativity's widely recognized Customer Experience Management Certification Program which has been successfully delivered globally since 2007, and which will be offered in February 2011 both in the UK and United States.

More information about the ten sessions and each of the sponsors, and free registration is available at: http://www.strativity.com/knowledge_center/events/boot_camp/

For more information about Strativity Group, www.strativity.com

For more information about Astute Solutions, www.astutesolutions.com

For more information about Attensity, www.attensity.com

For more information about MarketTools, www.markettools.com

For more information about RightNow Technology, www.rightnow.com

For more information about Tealeaf Technologies, www.tealeaf.com

For more information about Verint, www.verint.com

SOURCE Strativity Group