State Farm Mutual Automobile Insurance Assigned Patent

By Targeted News Service

ALEXANDRIA, Va., Sept. 28 -- State Farm Mutual Automobile Insurance, Bloomington, Ill., has been assigned a patent (8,543,430) developed by four co-inventors for "systems and methods for providing customized marketing information." The co-inventors are Mike Fields, Bloomington, Ill., Robert T. Trefzger, Bloomington, Ill., Ramakrishna Duvvuri, Bloomington, Ill., and Tim G. Sanidas, Bloomington, Ill. The abstract of the patent published by the U.S. Patent and Trademark Office states: "Computer implemented systems and methods for providing customized pricing information based on limited personal data comprising receiving non-identifying demographic information about a prospective customer; receiving non-identifying location information about the prospective customer; receiving non-identifying information about a property of the prospective customer; automatically identifying a comparable segment of existing customers based on the non-identifying demographic information, the non-identifying location information, and the non-identifying information about the property of the prospective customer; automatically determining representative pricing information based on prices paid by existing customers in the comparable segment of existing customers; and generating displayable content comprising the representative pricing information. The displayable content may further comprise comparable rating and products information." The patent application was filed on Aug. 2, 2011 (13/196,075). The full-text of the patent can be found at http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8,543,430.PN.&OS=PN/8,543,430&RS=PN/8,543,430 Written by Kusum Sangma; edited by Anand Kumar.

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