ScottsMiracle-Gro Names Jim Lyski New Chief Marketing Officer
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," said Sanders. "He brings an impressive background to ScottsMiracle-Gro, and I have every confidence in his capability to further position the company for success now and in the future."
Lyski will also be accountable for advancing the company's "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
"While ScottsMiracle-Gro's brands are market-leading in their categories and are the most recognized in the industry, I believe we still have opportunities to take them from good to great," said Lyski. "I'm thrilled and proud to be part of a company like ScottsMiracle-Gro and look forward to maintaining the momentum gained from the company's 'Consumer First' mindset."
Prior to joining ScottsMiracle-Gro, Lyski was chief marketing officer for
Lyski serves as president of the
About ScottsMiracle-Gro
With approximately
SOURCE


Ascension Insurance, Inc. Acquires Walter L. Clark & Associates, Inc.
Advisor News
- Your client texted. Now what? The compliance rules advisors better know
- Helping small-business owners build, grow and exit
- Help women break through their retirement roadblocks
- Advisors await SEC decision on Vanguard fair fund distribution
- What to do when adult children become the client
More Advisor NewsAnnuity News
- Legacy Marketing Group partners with Malibu Life USA for annuity launch
- Best’s Market Segment Report: Global Life/Annuity Reinsurers Remained Poised for Steady Growth
- When technology becomes easy to rent, what still separates life and annuity carriers?
- Legacy Marketing Group® and Malibu Life USA Announce Distribution Partnership for New Fixed Indexed Annuity Platform
- Empower Annuity Insurance Company of America Trademark Application for “EMPOWER WHAT’S NEXT” Filed: Empower Annuity Insurance Company of America
More Annuity NewsHealth/Employee Benefits News
Life Insurance News
- Venus Williams to headline speaker roster for Finseca 2027 experience
- How advisors can get clients to act sooner on life insurance
- AM Best Affirms Credit Ratings of Crum & Forster Insurance Group’s Members and Monitor Life Insurance Company of New York
- AM Best Affirms Credit Ratings of Life Insurance Company Centras Life JSC
- AM Best Withdraws Credit Ratings of New Providence Life Insurance Company
More Life Insurance News