ScottsMiracle-Gro Names Jim Lyski New Chief Marketing Officer
"Jim will drive closer alignment between our marketing organization and our consumers by sharpening our focus on insights and analytics and providing increased regional marketing support," said Sanders. "He brings an impressive background to ScottsMiracle-Gro, and I have every confidence in his capability to further position the company for success now and in the future."
Lyski will also be accountable for advancing the company's "Consumer First" strategy specifically to maximize opportunities for sustainable brand portfolio and market share growth, along with continuing to build stronger relationships with consumers.
"While ScottsMiracle-Gro's brands are market-leading in their categories and are the most recognized in the industry, I believe we still have opportunities to take them from good to great," said Lyski. "I'm thrilled and proud to be part of a company like ScottsMiracle-Gro and look forward to maintaining the momentum gained from the company's 'Consumer First' mindset."
Prior to joining ScottsMiracle-Gro, Lyski was chief marketing officer for
Lyski serves as president of the
About ScottsMiracle-Gro
With approximately
SOURCE


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