SAS® Strengthens Auto-Owners’ Customer Relationships with Faster, Better Product Pricing

CARY, N.C.--(BUSINESS WIRE)-- Auto-Owners Insurance Company, a leading property and casualty and life insurer in the United States, is committed to strengthening customer relationships and providing a fair and equitable price for product offerings. To better align pricing to exposure, Auto-Owners will harness software from SAS, the leader in business analytics software and services, to allow greater depth of analysis and faster speed to market for pricing solutions.

“We saw SAS as having two main advantages over similar products. First, its state-of-the-art analysis can be used across many functional areas of the company,” said Michael Wykes, Predictive Analytics Manager at Auto-Owners. “Second, its large footprint within the insurance industry provides for better communication and exchange of ideas when dealing with external consultants and subject experts.”

Auto-Owners’ customer-centric culture focuses on meeting and exceeding the expectations of its independent agents and insureds. With equitable pricing delivered via SAS Analytics, Auto-Owners can remain competitive and bring high-quality products to market while preserving the financial strength for which they are known.

“In choosing SAS, we placed emphasis on the flexibility and expected efficiency gains of the product offerings,” said Wykes.

Auto-Owners will be using SAS Analytics Pro, SAS® Enterprise Miner™ and SAS® Enterprise Guide® to improve speed to market for rate changes and underwriting profitability as well as fortify customer retention rates.

“Price is the primary factor in why customers choose insurers,” said Stuart Rose, Global Insurance Marketing Manager at SAS. “Using multivariate analysis, SAS Enterprise Miner enables insurers to create more accurate and granular pricing structures.”

About Auto-Owners

Auto-Owners Insurance is a Fortune 500^® company and is the 17^th-largest property/casualty insurance company in the nation, based on written premium. Auto-Owners Insurance Group is one of only 10 groups of insurance companies in the United States to receive the highest rating possible, A++ Superior by A.M. Best, which is a nationally recognized rating agency for insurance companies. Auto-Owners has received the J.D. Power and Associates award for the Highest in Customer Satisfaction with the Auto Insurance Claims Experience three years in a row from 2008-2010. Auto-Owners is headquartered in Lansing, Michigan, and serves policyholders in 26 states.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW^®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2011 SAS Institute Inc. All rights reserved.

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Source: SAS