Prudential Annuities Launches Consumer-Focused Website

NEWARK, N.J.--(BUSINESS WIRE)-- Investors seeking to learn more about guaranteeing their retirement income now have a new online resource that helps demystify today’s generation of variable annuities and for-fee optional living benefits, Prudential Annuities announced today.

The new website, www.retirementredzone.com/protect, features an educational video, simple navigation, and consumer-friendly language about the company’s Highest Daily Lifetime^(sm) 6 Plus optional living benefit.

As part of an aggressive digital advertising strategy to simplify variable annuities and accompanying optional benefits, the website and video are designed to encourage consumers to contact their financial professionals. Prudential Financial’s (NYSE:PRU) domestic annuity business’ new site targets motivated investors in or nearing the critical years before and after retirement – the period Prudential calls The Retirement Red Zone^® – who are focused on finding ways to protect their retirement income.

Responding to investor needs

“Our research confirms that many investors are unaware of the kinds of guarantees variable annuities with optional living benefits offer today, and investors are telling us they are clearly interested in learning more from their FP, especially in this unsettled market environment,” said June Amori, vice president, Prudential Annuities Marketing.

An eight-minute video delivers information to online visitors in bite-sized chunks, which allow all investors, regardless of their investing experience, to understand how the guarantee works, before they explore the details with their financial professionals.

“Financial professionals are using the video and site to help educate clients and prospects,” Amori continued. “We’re seeing a consistent trend that shows the video is an effective tool for motivated consumers looking to protect their retirement income.”

Preliminary results confirm that investors are responding well to the site’s content. Following a soft launch in June, the site has seen more than 22,394 unique visitors to date.

“In today’s social media environment, investors and financial professionals expect an interactive and engaging online experience, but they also need their web-based resources to explain topics in simple, easily understood language,” said Jennifer Grazel, vice president, Prudential Digital Advertising. “The site uses product-specific messaging and integrated media to create a program that is unique and cutting-edge in the annuities industry.

“We’re pleased with the traffic that we’ve generated so far, and expect to build on our numbers substantially with the launch of our multimedia campaign later in the year,” Grazel added.

Marrying marketing and advertising, the company sends consumers to the website through a major digital advertising campaign. Prudential Annuities has also made the video available to financial professionals on CD for use as a tool with their clients. The new website is accessible by clicking the spotlight banner on www.prudential.com or www.retirementredzone.com/protect . For copies of the CD, financial professionals can contact the Prudential Annuities Sales Desk at 800-513-0805 or contact their local wholesaler.

About Prudential

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $580 billion of assets under management as of June 30, 2009, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.

Investors should consider the contract and the underlying portfolios’ investment objectives, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained from your financial professional.Please read the prospectus carefully before investing.

Your needs and the suitability of an annuity product should be carefully considered before investing. When evaluating your needs, please consider other variable annuities available from Prudential Financial companies.

Variable annuities are suitable for long-term investing, particularly retirement savings. Annuities are subject to investment risk. Your principal value may decline.

All guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.

Variable annuities are appropriate for long-term investing and designed for retirement purposes. Investment return and principal value of an investment will fluctuate so that an investor's unit values, when redeemed, may be worth more or less than their original cost. Withdrawals or surrenders may be subject to contingent deferred sales charges (CDSC). Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty. Withdrawals, for tax purposes, are deemed to be gains out first. Withdrawals can reduce the living benefit, death benefit and account value.

Optional living benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. The fees are in addition to fees and charges associated with the basic annuity. Please see the prospectus for more information.

Variable annuities offered by Prudential Financial companies are available at an annual cost of 0.65% to 1.65% for mortality, expense and administration fees, with an additional fee related to the professional investment options. HD Lifetime 6 Plus is available for an additional annual fee of 0.85% based on the greater of the account value and the Protected Withdrawal Value. Spousal HD Lifetime 6 Plus is available for an additional annual fee of 0.95% based on the greater of the account value and the Protected Withdrawal Value.

Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ, or by Prudential Annuities Life Assurance Corporation, Shelton, CT. All are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business unit of Prudential Financial.

Prudential, Prudential Financial, Prudential Annuities, the Rock logo and the Rock Prudential logo and The Retirement Red Zone or are registered service marks of The Prudential Insurance Company of America and its affiliates.

0158643-00001-00

Prudential Financial, Inc.

Alicia Rodgers Alston, 973-802-4446

[email protected]

Source: Prudential Prudential Financial, Inc.