Pacific Life Ranks Number One Again in Indexed Universal Life Insurance Sales

Pacific Life Insurance Company continues to lead the competition in the sale of indexed universal life insurance (Indexed UL). Industry sales surveys from LIMRA International1 and AnnuitySpecs.com2 ranked the company number one in Indexed UL sales for the third quarter of 2010.

Pacific Life Insurance Company has been the top seller of IUL for five out of the past six quarters, according to LIMRA International. For seven out of the past eight quarters, Pacific Indexed Accumulator III3 has been named the top selling IUL product among the companies surveyed by AnnuitySpecs.com.

"Indexed UL offers an attractive balance between the upside potential of the equities markets without direct participation and the protection of the product's minimum interest rate floors," said Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life. "Today's clients seem to appreciate this strategy, so we continue to develop new features for this product line to help meet their needs."

Life insurance professionals can learn more about opportunities for their clients through Pacific Life's top-selling Indexed UL products by contacting their Pacific Life representative or calling 866-722-9555. About Pacific Life Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.4 For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

1. LIMRA International, Q3, 2010 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on recurring premium as measured against 83 participating companies. "Recurring premium" measures expected annual premiums, which can be greater than the target premium.

2. AnnuitySpecs.com, Advantage Index Sales & Market Report, 3rd Quarter, 2010. Ranking based on target premium for 37 reporting indexed life insurance companies providing product level sales data.

3. Policy form #P08PI3. The policy does not directly participate in any stock or equity investments.

4. Client count as of April 2010 is compiled by Pacific Life using the 2010 FORTUNE 500® list.

Pacific Life refers to Pacific Life Insurance Company, and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York, and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims paying ability of the issuing company. The home office for Pacific Life is located in Newport Beach, California.

MKTG-1031