PR1MACARDTM Prepaid MasterCard® Cardholders Can Now Benefit from Automatic Enrollment in Insurance Benefits from Chubb

The PR1MACARDTM Prepaid MasterCard®, issued by Palm Desert National Bank and distributed through program manager Branded Marketing, LLC, will now offer select accidental death and accident hospital benefits to all active PR1MACARD cardholders through the Chubb Group of Insurance Companies. These personal insurance benefits, available automatically to cardholders, builds on the existing value-added services offered with the PR1MACARD, further enhancing the card's relevance and appeal to the unbanked community.

As part of the offering, all PR1MACARD Prepaid MasterCard cardholders will be automatically insured through Chubb for up to $25,000 against accidental loss of life, limb, sight, speech or hearing. In addition, they will receive insurance benefits that will cover hospitalization stays due to an accident for up to 14 days, subject to a per diem maximum.

"In addition to lacking traditional banking relationships, unbanked consumers have typically not had easy access to affordable everyday services, including health insurance benefits and services that enable them to stay connected to their loved ones," said Anthony Uva, chief marketing officer, Branded Marketing. "By partnering with Chubb to offer cardholders automatic insurance benefits at no additional cost to them, we are able to further address the unique financial issues faced by these hard-working consumers and continue to build on the benefits they receive with the PR1MACARD."

"We are pleased to partner with Branded Marketing to provide value-added personal insurance services to PR1MACARD prepaid cardholders to help ease the insurance concerns faced by this community," said Stuart Spencer, chief operating officer of Chubb's Worldwide Accident & Health Department.

The PR1MACARD Prepaid MasterCard portfolio, whose core card is a general-purpose reloadable prepaid MasterCard card, is designed to offer additional value-added benefits beyond the expected functionality of prepaid cards, and is developed with the unique needs of the unbanked community in the U.S. in mind.

The PR1MACARD Prepaid MasterCard offers cardholders ATM access and signature-based purchasing, and also enables them to easily pay bills and earn rewards that are relevant to them. A free international and domestic long distance calling service is associated with every active cardholder's account, enabling cardholders to communicate easily with loved ones, both locally and overseas. PR1MACARD also provides a discount prescription drug program that gives 15 percent to 40 percent off brand name or generic prescription drugs at any U.S. pharmacy.

"As a longtime issuer of the PR1MACARD Prepaid MasterCard, we understand the needs of this valuable customer base. We are pleased to be incorporating another key cardholder benefit that can provide added conveniences to the cardholder and make their lives easier," said Jim Tingey, executive vice president of Palm Desert National Bank.

"As a global leader in prepaid, MasterCard is committed to developing innovative products that help meet the unique needs of key audiences more efficiently, more conveniently, and with greater security than cash or checks," said Neil Dugan, vice president, Prepaid Americas, MasterCard Worldwide. "For those who continue to be underserved by traditional financial institutions, the Chubb benefits represent the ongoing advancement and relevance of prepaid solutions as a means towards financial inclusion and attaining everyday benefits."

PR1MACARD cardholders have access to live and bilingual (English and Spanish) customer service through toll-free numbers 1-800-TARJETAS® and 1-8-TU-TARJETA® (1-888-TARJETA). Consumers can apply for the card at participating retail partners in U.S. Hispanic/Latino neighborhoods, online at 1800Tarjetas.com®, or via a live customer service representative. About Branded Marketing Branded Marketing is fast becoming a leader in prepaid card programs for the U.S. Latino market with the launch of the Pr1macard™ family of prepaid cards by 1-800-tarjetas.com™. Integrated into its patent-pending Pay-per-Spot free international calling technology, Branded Marketing's unique family of stored-value products and services provide an innovative solution for reloadable, general spending that can be used by the unbanked and under-banked for various financial reasons including: payroll (https://www.1800tarjetas.com/card_application/addcash.php), commission, rebates or gift cards (http://www.1800tarjetas.com/pr1macardlibreen.html). For more information, visit: www.1800Tarjetas.com or call toll free 1-800-TARJETAS. About Palm Desert National Bank Palm Desert National Bank ("PDNB") is a twenty seven year old financial institution which has a unique specialty related to electronic banking services. PDNB has pioneered a number of specialized offerings in the prepaid stored value card area in a variety of specialized vertical markets relating to general purpose, gift, payroll and incentive prepaid cards. PDNB services prepaid cardholders in all fifty states and the US Territories. For more information go to www.PDNB.com. About Chubb Group of Companies The member insurers of the Chubb Group of Insurance Companies form a multi-billion dollar organization providing property and casualty insurance for personal and commercial customers worldwide through 8,500 independent agents and brokers. Chubb's global network includes branches and affiliates throughout North America, Europe, Latin America, Asia and Australia. About MasterCard Worldwide MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.

The Pr1mcard is issued by Palm Desert National Bank pursuant to a license by MasterCard International Incorporated. Branded Marketing, LLC is a registered MSP of Palm Desert National Bank. MasterCard is a registered trademark of MasterCard International Incorporated.